Managers need to be able to make sense of data and to use it selectively to answer key questions: Why has quality fallen in the last week? Should we subcontract or employ more people? What will consumer demand be in the future? They need to be able to assess the value of data and to detect what is and what isn’t spin.
The focus is on analysing numbers. On their own, figures tell us very little. To become meaningful they need to be processed and analysed and it is the patterns that emerge from this that provide the information that is needed for decision-making.
The book is arranged in four themes. It starts by considering the value of information in organisations and by assessing how effectively the information is used in a management role. It then goes on to look at different options for presenting figures so that trends become clearer and patterns simpler to spot. As well as making data easier to interpret, the techniques the book presents are valuable communication tools that will help the reader use information more effectively with others.
The last two themes then provide a toolkit of techniques that you can use to investigate situations and help solve problems. These include statistical and operational techniques as well as computer tools. Like any toolkit, the key to using it properly lies in knowing not only what each tool does but when to use it. This book will help the reader to develop this ability by applying the methods that are described within a business context.
- shows how to use data to make fast, accurate and smarter business decisions.
- makes data easier to interpret and shows how to present information more effectively.
- Accredited by the ILM
Professional Diploma and Professional Executive Diploma (Level 5 and 7. Programmes mapped to the ILM syllabus
- No. of pages:
- © Pergamon Flexible Learning 2007
- 22nd March 2007
- Pergamon Flexible Learning
- Paperback ISBN:
Hunter Whitney is a User Experience (UX) Designer who has helped create useful and usable interface designs for clients in areas ranging from bioscience and medicine to information technology and marine biology. In addition to his UX work, he has written numerous articles about a range of subjects, including data visualization, for various online and print publications. His aim is to encourage conversations among people with diverse skills and perspectives about presenting data in ways that are more widely accessible and engaging. He received dual bachelor’s degrees—one in English Literature from UCLA and the other in Biology from UCSC—and has completed post-graduate neuropsychology research at UCLA. The combination of these multidisciplinary studies reflects his longstanding interest in the intersection between the humanities and the sciences (www.hunterwhitney.com).
Hunter Whitney is a User Experience (UX) Designer who has helped create useful and usable interface designs for clients in areas ranging from bioscience and medicine to information technology and marine biology.