Making Enterprise Information Management (EIM) Work for Business

1st Edition

A Guide to Understanding Information as an Asset

Authors: John Ladley
Paperback ISBN: 9780123756954
eBook ISBN: 9780123756961
Imprint: Morgan Kaufmann
Published Date: 25th May 2010
Page Count: 552
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Making Enterprise Information Management (EIM) Work for Business: A Guide to Understanding Information as an Asset provides a comprehensive discussion of EIM. It endeavors to explain information asset management and place it into a pragmatic, focused, and relevant light. The book is organized into two parts. Part 1 provides the material required to sell, understand, and validate the EIM program. It explains concepts such as treating Information, Data, and Content as true assets; information management maturity; and how EIM affects organizations. It also reviews the basic process that builds and maintains an EIM program, including two case studies that provide a birds-eye view of the products of the EIM program. Part 2 deals with the methods and artifacts necessary to maintain EIM and have the business manage information. Along with overviews of Information Asset concepts and the EIM process, it discusses how to initiate an EIM program and the necessary building blocks to manage the changes to managed data and content.

Key Features

    Organizes information modularly, so you can delve directly into the topics that you need to understand
    Based in reality with practical case studies and a focus on getting the job done, even when confronted with tight budgets, resistant stakeholders, and security and compliance issues.
    *Includes applicatory templates, examples, and advice for executing every step of an EIM program.


    Upper-level Data Management Professionals. This includes CxO’s (especially CIO’s and CKO’s) and project-related staff (such as Data and Enterprise Architects) devoted to the practice of managing data and information to support business strategies.

    Table of Contents

    Preface Acknowledgment About the Author Introduction Chapter 1 The Asset Called Information Formal Asset Treatment EIM and IAM Explained An Example Content as Lubricant Content as Fuel Change Definitions to Go Forward Value Proposition Please EIM Vision Summary Chapter 2 Exploring the Challenges Gloomy Scenarios, Tipping Points, and Flat Worlds Gloomy Scenarios Tipping Points Flat worlds and Other New Challenges The Dominant Issues How Does Asset Treatment Deal with These? A Day in the Life Avoiding the Scenarios Convergence Principles Value Summary Chapter 3 Information Management Maturity IMM — Basic Way to Look at Usage Perspectives on Maturity Usage and Content Basis Capability Basis Organization Basis Assessment Instruments Summary Chapter 4 The Business Model EIM — The Business Model EIM Building Blocks EIM Program Fundamentals The Combined View — "A Day-in-the-Life" EIM Organization Do Right Things — The Things — Do Things Right Logistics Summary Chapter 5 EIM Alignment How Do EIM Objectives Tie to Business Goals? Transparency and Planning Turning Business Objectives into EIM Drivers Aligning EIM Program Objectives Summary Chapter 6 A Case for the Case Complementing Business Alignment The IVC — Lets Beat up Another Metaphor! Other Aspects of the Sell Key IT and Business Considerations Components of the Case for the Case Vision Risk Statements Business Alignment Costs of Data Quality Costs of Missed Opportunities Obstacles, Impacts and Changes Presentation of the Case Summary Chapter 7 The EIM Business Case Alignment


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    © Morgan Kaufmann 2010
    Morgan Kaufmann
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    About the Author

    John Ladley

    John Ladley is currently the Principal of IMCue Solutions, a consultancy that focuses on providing high value EIM advisory services to CXOs, and IT vendors. He has also editor of the Data Strategy Journal.

    Affiliations and Expertise

    Principal of IMCue Solutions, Editor of the Data Strategy Journal


    "No one that I know of has attempted to deliver a true business perspective of EIM. And few people are qualified to do so. John is one of them.—Wayne Eckerson, Director, TDWI Research

    "The idea of information as an asset and the ability to manage it as such is extremely important right now. Not a lot of people know how to do it, but John Ladley is one who does. .—Danette McGilvray, author of Executing Data Quality Projects

    "Ladley, the author of Making EIM Work for Business -- A Guide to Managing Information as an Asset (2010, Morgan Kaufmann), has spoken and written widely on the topics of data governance and enterprise information management. He has 30 years of experience helping both IT and business leaders to better plan and manage information and projects. Ladley recently spoke at a TDWI Webinar on Data Governance for Business Leaders."--Interviewed on

    "This comprehensive guide to Enterprise Information Management (EIM) provides executives and information managers with both a firm theoretical rationale for developing holistic information systems that value knowledge as a business asset, as well as practical information on the development of robust, scalable systems for providing dynamic and deep business intelligence. The volume provides case studies and practical tutorials for developing both the IT infrastructure required but also for creating a culture that values, and can effectively use, the products delivered. Ladley is an experienced information management expert and EIM consultant."--SciTech Book News