Description

Have you ever wondered what it really takes to be a fashion photographer? Want to learn what the pros do in the field on a daily basis to create compelling, artistic, iconic fashion imagery? Then this is the book for you!  With a focus on lighting, Light and Shoot takes 50 truly amazing fashion photos and tells the budding fashion photographer how each was created. First is the equipment "must-haves." Next are lessons on how to integrate make-up and lighting. From there, you will learn how to shoot for the three main outlets: catalogue, editorial, or advertising. From beautiful photos and lighting diagrams to the photographer’s thoughts behind the photos, to a snapshot that shows what camera, ISO, shutter speed etc. were used, this book will give you the tools you need to light and shoot your own fashion photos.

Key Features

*Lighting diagrams—which are in high demand—that show you not just one view, but three
*A global assortment of fashion photographers that are at the top of their field that will walk you through their thought process and lighting choices
*Lots of beautifully composed images that will make your jaw drop

Readership

Intermediate photographers interested in fashion/advertising

Table of Contents

INTRODUCTION

LIGHTING ESSENTIALS

Lighting kits

Location and studio

Continuous versus flash

Camera connections

Models and makeup

CATALOG

Handbag pose

Lingerie carousel

Blue swimsuits

Jeans kids

Stag chic

Collection cover

Evening dress

Red bikini

Soft seduction

Track kit

Maternity

Bridal glamour

Pink petites

The red coat

Kitwear women

Bad girl look

EDITORIAL

Black and white circus

Princess

Classic Hollywood

All dressed up…

Only accessories

Throne

Queen of the world

March of the babes

Sportman’s roar

Look to the future

School Rules!

Super powers

The shape issue

Harsh winter

Country chic

Grunge princess

Bodytalk

Ensemble

ADVERTISING

Dior dress

Project perfume

By the glass

Blue swim cap

Taste

Armani man

CK

Lauren

Arnult

Gucci dress

Aubade sensation

Dangerous Diesel

YSL

Chanel time

Bench mark

Nike plus

Wimbledon

Details

No. of pages:
144
Language:
English
Copyright:
© 2011
Published:
Imprint:
Focal Press
Print ISBN:
9780240817224
Electronic ISBN:
9780240817231

About the author

Chris Gatcum

Reviews

"This is the inspirational and practical guide to shooting fashion in a wide range of settings and styles, with emphasis on the use of lighting, rather than digital processing, to create a specific feel and look. The fashion genres of photography is arguably the most challenging and competitive. Also, fashion is the subject that most students want to specialize in…Some of the images in this fully illustrated book you will love more, some maybe less, but all these images have a "spark", something inspirational. This book offers you the techniques that you can use to create your shots."--NeoPopRealismJournal.com

"This book is an inspirational and practical guide to shooting fashion in a wide range of styles and settings, with emphasis on the use of lighting, rather than digital processing, to create a specific look and feel. Photography is all about light. Of all the genres of photography, fashion is arguably the most challenging and very competitive. And fashion is the subject that most students want to specialize in. The photography constantly evolving and redefining itself, and inherently more open to experimentation and personal expression than many other genres. Some of the images in this book you will love more, some maybe less, but all of them have a "spark", something that inspires you. This title offers the techniques that you can borrow to create your shots."--Wonderpedia.WetPaint.com

"This book is an asset to any bookshelf but really should be a table book. There are 50 artsy pictures taken by impeccable photographers. The make-up on these models is fabulous, and the clothing creates scenes from different eras, but lighting is the key enabling us to see the beauty. Light creates mood, and fashion photographers are highly skilled at utilizing it – as these pictures expose. This book is an inspirational and practical guide to shooting fashion in a wide range of styles and settings with