- Electronic ISBN 9780123859310
- Print ISBN 9780123859303
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
- New material on content strategy, search engine optimization, and social media
- Lots of new and updated examples
- More emphasis on new hardware like tablets, iPads, and iPhones
Praise for Letting Go of the Words
Introducing Letting Go of the Words
1. Content! Content! Content!
People come for the content
Content = conversation
Web = phone, not file cabinet
Online, people skim and scan
People do read online – sometimes
People don’t read more because …
Writing well = having successful conversations
Three case studies
Summarizing Chapter 1
Why? Know what you want to achieve
Who? What’s the conversation?
Breathing life into your data with personas
Breathing life into your data with scenarios
Summarizing Chapter 2
Interlude 1. Content Strategy
Why is content strategy so important?
What is content strategy?
What does content strategy cover?
Who does content strategy?
Seven steps to carry out a content strategy
3. Designing for Easy Use
Who should read this chapter – and why?
Integrate content and design from the beginning
Build in flexibility for universal usability
Putting it all together: A case study
Summarizing Chapter 3
4. Starting Well
Home pages – content-rich with few words
1 Be findable through search engines
2 Identify the site
3 Set the site’s tone and personality
4 Help people get a sense of what the site is all about
5 Continue the conversation quickly
6 Send each person on the right way
Summarizing Chapter 4
5. Getting There
1 Site visitors hunt first
2 People don’t want to read while hunting
3 A pathway page is like a table of contents
4 Sometimes, short descriptions help
5 Three clicks is a myth
- No. of pages:
- © 2012
- 14th August 2012
- Morgan Kaufmann
- Electronic ISBN:
- Print ISBN:
"For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page." -e.learning age, Nov 2014