Introduction to Tourism

1st Edition

Authors: Leonard J Lickorish Carson L Jenkins
Paperback ISBN: 9780750619561
Imprint: Butterworth-Heinemann
Published Date: 7th March 1997
Page Count: 256


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An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.

Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry.

This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.

Key Features

Comprehensive introduction to the complex subject of tourism Practical approach to the organization, marketing and development aspects of the tourism business International and worldwide overview: a reference as well as a textbook


Undergraduate students on tourism courses or business studies students with a tourism option; advance GNVQ students; those employed in the industry.

Table of Contents

Preface; The nature and characteristics of the tourism industry; How tourism developed - the history; The measurement of tourism; Factors influencing demand for tourism; Economic impacts of tourism; Social and cultural aspects of tourism; Tourism and the environment; Tourism trades; Marketing; Tourism policy, planning and development; The role of government; Tourism in developing countries; Tourism by world region; Future trends; Index.


No. of pages:
© Butterworth-Heinemann 1997
Paperback ISBN:

About the Author

Leonard J Lickorish

Affiliations and Expertise

Now deceased - Former Director General, British Tourist Authority and Secretary General, European Tourism Action Group

Carson L Jenkins

Affiliations and Expertise

Professor of International Tourism, The Scottish Hotel School, University of Strathclyde


"An extremely useful introduction of the subject by two eminent writers. There is a useful means of examples to illustrate theory." Visiting Professor, Reading University 'Since few hospitality, recreation, transportation, or attraction managers have a grasp of the entire tourism sector and the issues that weave through it, this book is an excellent introduction to the broad scope of tourism, from history through interindustry links and impacts, to the government role and the future of this rapidly changing phenomenon' Douglas C. Frechtling, George Washington University, Journal of Travel Research.