An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Key Features

* Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as, e-Bay and Google


Undergraduate modules on e-business as part of Business Studies, Economics, Management, Business Administration and Business Information Systems degrees.

Table of Contents

Preface; Acknowledgements; Author information; 1 Introduction; 2 E-business technology; 3 E-business: markets and models; 4 E-business economics; 5 E-marketing; 6 The internet: law, privacy, trust and security; 7 The management of e-business; 8 E-business strategy: formulation; 9 E-business strategy: implementation; 10 E-business strategy: evaluation; 11 Gaining and sustaining a competitive advantage; 12 The future for e-business; Case studies:; e-Bay;; Yahoo!;; Glossary; List of companies; Index


No. of pages:
© 2006
Print ISBN:

About the author

Colin Combe

Affiliations and Expertise

Lecturer, Caledonian Business School, Glasgow, UK