Description

International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature.

International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Key Features

* Provides a contemporary look at the current issues in the field * Expertly edited and contributed to by an international group of subject specialists * Advances and emphasizes the interrelationship of multidisciplinary academic approaches, contexts and research methodologies in festivals and events

Readership

Graduate students and researchers in the field of events

Table of Contents

Part one: Destination, image and development 1. Using major events to promote peripheral urban areas: Deptford and the 2007 Tour de France. 2. Weymouth’s once in a lifetime opportunity 3. Tourism and the Hans Christian Andersen bicentenary event in Denmark 4. Establishing Singapore as the events and entertainment capital of Asia: Strategic brand diversification 5. The South Korean Hotel Sector’s perspectives on the ‘pre’ and ‘post-event’ impacts of the co-hosted 2002 Football World Cup. Part two: Community and Identity 6. Indigenous Australia and the Sydney 2000 Olympic Games: Mediated messages of respect and reconciliation 7. How festivals nurture resilience in regional communities 8. The Buon Ma Thuot coffee festival, Vietnam: Opportunity for Tourism? 9. Tasting Australia: A celebration of cultural identity or an international event? 10. Festivals and tourism in rural economies Part three: Audience and Participant Experience 11. Commemorative events: sacrifice, identity and dissonance 12. Running commentary: Participant experiences at international distance running events 13. Elite sports tours: special events with special challenges 14. The British pop music festival phenomenon Part four: Managing the Event 15. A model for analyzing the development of public events 16. Human resources in the business events industry 17. Measuring the impact of micro-events on local communities: A role for web-based approaches 18. Post-modern heritage, chivalry, park and ride: Le Tour comes to Canterbury 19. Towards safer special events:

Details

No. of pages:
322
Language:
English
Copyright:
© 2009
Published:
Imprint:
Elsevier Science
Print ISBN:
9780080451008
Electronic ISBN:
9780080914374

About the editors

Alan Fyall

Alan is Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK. Alan has published widely with his areas of expertise spanning the management of attractions, heritage tourism and destination management. Alan has co-edited Managing Visitor Attractions: New Directions (2003) published by Butterworth Heinemann, while he has co-authored Tourism Marketing: A Collaborative Approach (2005) and the third edition of Tourism Principles and Practice (2005) published by Channel View and Prentice Hall respectively. Alan has recently completed a number of projects for external clients in the South West of England exploring suitable structures for emerging Destination Management Organisations and has conducted work in the Caribbean and Southern Africa for the Commonwealth Secretariat.