Description

International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text. International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry. Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including:
  • Specified learning outcomes for each chapter
  • International case studies including major world events such as the September 11 Terrorist Attacks, the Argentine Financial Crisis, The SARS virus, The Institution of Euro, the accession of China to the World Trade Organization., and the expansion of European Union, as well as international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks etc. It introduces the global market situation, including Americas, Europe, Asia Pacific, and Middle East.
  • Study questions and discussion questions to consolidate learning and understanding.
  • Links to releva

Key Features

* Designed to instil a greater awareness of the international factors influencing hospitality industry * Provides a cultural context throughout, including cultural recognition and respect, and developing practices for working on an international level * International case studies including those on Marriott, Hilton, Intercontinental, McDonalds and Starbucks explore management principles in practice

Readership

Level 2 and 3 undergraduate and postgraduate degree courses in Hospitality Management.

Table of Contents

Part 1 The International Hospitality and Tourism Industries environment. Chapter 1 The Context of International Hospitality Management Learning outcomes
  • The context of international management in the hospitality industry.
  • interpreting the concept of international management and
  • an introduction to the opportunities and pitfalls of globalisation
  • commenting on past and current influences to establish a view on future trends and developments.
  • general environment and can interact within hospitality and tourism industry.
  • Cultural factors,
  • Political factors,
  • Legal factors,
  • Economic factors
  • Technological factors.
International Case Study Discussion Questions Link to the website resources and test questions Chapter 2 International Management and Culture Learning Outcomes
  • the concept of culture
  • managing cultural diversity.
  • culture and the development of organisations
  • the international dimensions of the hospitality industries and the complexities of multicultural working, both within the workforce and within the worker/organisation/client interfaces.
  • growing expectations within the hospitality industry as the culture of the guests becomes more sophisticated and articulated.
International Case Study Discussion Questions Link to the website resources and test questions Chapter 3 The dynamics of the hospitality industry Learning Outcomes
  • the dynamics of the hospitality industry
  • globalisation theory

Details

No. of pages:
400
Language:
English
Copyright:
© 2007
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780750666756

About the authors

Alan Clarke

Lecturer at the University of Pannonia, Hungary, and the Christel deHaan Travel and Tourism Research Institute at the University of Nottingham, UK. He has held visiting posts in Spain, Hungary and the Philippines.

Wei Chen

Lecturer in tourism and hospitality at Sheffield Hallam University. He has written about the pressures on China of greater tourism and has experience of working in the international hospitality industry.