International Cases in Tourism Management

1st Edition

Authors: Susan Horner John Swarbrooke
Paperback ISBN: 9780750655149
Imprint: Butterworth-Heinemann
Published Date: 9th December 2003
Page Count: 416


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International Cases in Tourism Management includes:

  • Profiles of individual companies
  • Case studies on destination management and marketing
  • Material on different management functions in tourism, such as marketing and human resource management
  • Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Key Features

  • A wide-ranging collection of pertinent case studies from around the world.
  • An ideal companion volume for both tutors and students of tourism.
  • Simultaneous publication on, which means that tutors can refer their students to individual cases for purchase online.


Tutors looking for materials for teaching sessions and assessments for tourism courses; students on tourism courses at HND, undergraduate and postgraduate levels.

Table of Contents

Part 1 Introduction

Chapter 1 The Role of Case Studies in Learning Chapter 2 Key Issues in International Tourism Management Chapter 3 Introduction to the Case Studies

Part 2 The Case Studies

Section 1 Tourism Organization Case study 1 British Airways Case study 2 The 'Lonely Planet' Phenomenon Case study 3 MyTravel Group plc Case study 4 Pacific Asia Travel Association Case study 5 Tourism Concern Case study 6 Touristik Union International and Its Environmental Policies

Section 2 Tourism Destinations Case study 7 Tourism in Asia-Pacific Case study 8 Dubai Case study 9 The Role of Visitor Attractions in Dublin, Ireland Case study 10 Adventure Tourism in Iceland Case study 11 Las Vegas, USA: Portrait of a Market Leader Case study 12 Tourism in Russia

Section 3 Sectors of Tourism Industry Case study 13 Boutique Hotels Case study 14 Budget Airlines in the UK Case study 15 The UK Cruise Market Case study 16 Online Retail Travel - Expedia Case study 17 The Brochures of Tour Operators Case study 18 Wildlife Tourism in Southern Africa Case study 19 Hong Kong Disneyland Case study 20 The Guggenheim Museum, Bilbao, Spain

Section 4 Issues in Tourism Case study 21 Airline Frequent Flyer Programmes Case study 22 All-Inclusive Resorts Case study 23 Clubbing and Party Tourism in the Mediterranean Case study 24 Corporate Social Responsibility in Tourism Case study 25 Ecotourism - Belize Case study 26 Tourism Education and Training <BR


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About the Author

Susan Horner

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences.

Affiliations and Expertise

Principal Lecturer in Marketing, Sheffield Hallam University, UK

John Swarbrooke

Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

Affiliations and Expertise

Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University, UK


"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students." - D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA