International Cases in the Business of Sport

1st Edition

Editors: Simon Chadwick Dave Arthur
Paperback ISBN: 9780750685436
Imprint: Butterworth-Heinemann
Published Date: 19th November 2007
Page Count: 488

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Description

As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market which has been poorly served until now.
Edited by two leading figures in the field, the text provides:

- a fantastic range of global sports cases authored by renowned experts in the field
- cutting edge analysis and comprehensive diagnosis of major international professional sport business cases
- a clear and structured presentation and examination of key issues within each case
- a strong blend of academic and practitioner analysis and commentary
- an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport

International Cases in the Business of Sport is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing.

There is a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises at www.textbooks.elsevier.com You must be registered and logged in via the tab at the top right of this page to access the teaching support materials.

Key Features

  • The first truly international contemporary case book on sport management
  • Delivers cutting edge analysis, comprehensive diagnosis and a strong combination of academic and practitioner commentary on leading international sport business cases
  • Written by high profile and leading experts in the field of sports management, the book will also be accompanied by comprehensive supplements available on textbooks.elsevier.com

Readership

Primary: undergraduates on sport management and sports studies courses; academics who require case material for their classes

Secondary: practitioners in the sport management industry

Table of Contents

INTRODUCTION

LEARNING MATRIX

Case 1
MÉS QUE UN CLUB (MORE THAN A CLUB): THE COMMERCIAL DEVELOPMENT OF FC BARCELONA Simon Chadwick and Dave Arthur

Case 2 BRANDING SPORT TEAMS IN A COMPETITIVE CONTEXT: A LOOK AT TEAM BRANDING STRATEGIES IN THE NATIONAL HOCKEY LEAGUE André Richelieu and Frank Pons

Case 3 ESPN STAR SPORTS James Santomier

Case 4 THE CHALLENGES OF MODERNISING A PROFESSIONAL SPORT: A CASE STUDY OF PROFESSIONAL ROAD CYCLING Stephen Morrow and Catharine Idle

Case 5 SWEATYBETTY: BY WOMEN, FOR WOMEN Leigh Sparks

Case 6 UNIVERSITY COLLEGE DUBLIN ASSOCIATION FOOTBALL CLUB – PUTTING AN APPROPRIATE STRATEGY IN PLACE Anne Bourke

Case 7 WHO COULD WISH FOR MORE? NEW ZEALAND’S COAST-TO-COAST MULTISPORT EVENT Geoff Dickson and Sean Phelps

Case 8 TWENTY-20 AND ENGLISH DOMESTIC CRICKET Paul Kitchin

Case 9 MANCHESTER UNITED: THE COMMERCIAL DEVELOPMENT OF A GLOBAL FOOTBALL BRAND Sean Hamil

Case 10 SOMETHING FOR NOTHING - THE FREE TICKET MYTH Paul Muller and Dave Arthur

Case 11 GUINNESS, SPORT, AND THE POSITIONING OF A GLOBAL BRAND John Amis

Case 12 SPORTS IN THE COUNTRY OF A BILLION: A STUDY OF THE MARKETING POSSIBILITIES AND THE RESULTING DEVELOPMENT OF LESS POPULAR SPORTS IN INDIA K.K. Ramachandran

Case 13 DEVELOPMENTS IN WEB TECHNOLOGY: ENHANCING THE VIEWING SPECTACLE OF SPORT

Details

No. of pages:
488
Language:
English
Copyright:
© Butterworth-Heinemann 2008
Published:
Imprint:
Butterworth-Heinemann
Paperback ISBN:
9780750685436

About the Editor

Simon Chadwick

Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Leader of the Ambushing, Sponsorship and Sport Marketing Group, at Coventry University (UK). He is also a Director of the Birkbeck Sport Business Centre at the University of London. Simon is co-editor of the books ‘The Business of Sport Management’, ‘The Marketing of Sport’ and ‘The Business of Tourism Management’ (all published by FT Prentice Hall), and is also Editor of the International Journal of Sports Marketing and Sponsorship, Elsevier’s Sport Marketing book series and the Henry Stewart Sports Marketing Talk Series. Simon has worked with numerous organisations from across sport including FC Barcelona, Atletico Madrid, Chivas US, the four Grand Slam tennis tournaments, the Football Association (FA), Sport England, the International Tennis Federation, Sport Business, Red Mandarin and International Marketing Reports.

Affiliations and Expertise

Professor of Sport Business Strategy and Marketing, Coventry University, UK

Dave Arthur

Dave Arthur is a senior lecturer in the Department of Exercise Science and Sport Management at Southern Cross University where he co ordinates the acclaimed Master of International Sport Management degree. Although this is his first co edited book he has published many book chapters, a range of articles in leading sport journals and is a member of the editorial board of Sport Management Review. In addition to academia he has consulted to leading sporting organisations including the National Rugby League, South Sydney Rugby League Club and the Australian Sports Commission. His abiding sporting passion however is rugby union. As a practicing journalist he was accredited for the 2003 Rugby World Cup and in 2006 he was privileged to be the Pacific Islanders’ Media Manager for their three Test series versus Wales, Scotland and Ireland.

Affiliations and Expertise

Senior Lecturer in Sport Management, Southern Cross University, Australia

Reviews

'A must have text for students and a valuable reference for professionals, International Cases in the Business of Sport provides a clear and stimulating insight into the ever changing, and increasingly expanding, global sport market.' Rob Wilson, Senior lecturer in Sport Management, Sheffield Hallam University, UK.