Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective”. The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics

Key Features

* Covers international business issues from a multinational perspective. A focus on different groups of countries, i.e. developed, newly developed, developing, EU. * Unique structure with multinational issues covered in the first four parts. Then specific countries of the world presented in the fifth part where multinational/IB issues from the first four parts become especially meaningful. * Each chapter features the Reverse Perspective Case that provides material for discussion and/or case analysis from a global perspective not necessarily that of the U.S * Website to support the text and lecturer


3rd and 4th year undergraduate students at any university taking an international business course. Typical course titles are: Introduction to International Business; International Business; International Management; Global Business/Management.

Table of Contents

CHAPTER 1 Challenges in International Business CHAPTER 2 THE CULTURE CHALLENGE IN INTERNATIONAL BUSINESS CHAPTER 3 THEORIES OF INTERNATIONAL TRADE AND INTERNATIONAL INVESTMENT CHAPTER 4 The Monetary System in the International Arena CHAPTER 5 International Economic Integration CHAPTER 6 Government, Law, and Political Risk in International Business CHAPTER 7 Global Strategic Planning CHAPTER 8 ENTERING THE INTERNATIONAL MARKET Chapter 9 International marketing CHAPTER 10 INTERNATIONAL ACCOUNTING, FINANCE AND TAXATION CHAPTER 11 International Operations Management CHAPTER 12 STRATEGIC HUMAN RESOURCE MANAGEMENT OF INTERNATIONAL ASSIGNMENTS Chapter 13 Doing Business in the Industrialized Countries Chapter 14 Doing Business in the Newly Emerging Economies CHAPTER 15 Business Behavior in Europe’s Single Market Chapter 16 Doing Business in the Developing Countries


No. of pages:
© 2007
Print ISBN:

About the authors

Marios Katsioloudes

Affiliations and Expertise

Professor of Management, School of Business and Management, American University of Sharjah, United Arab Emirates

Spyros Hadjidakis

Affiliations and Expertise

Head of the Department of Economics and Finance, Intercollege School of Business, Adjunct Professor, University of Maryland University College, USA


This is a comprehensive book about the challenges and opportunities in conducting business in the global sphere. It strikes a good balance between the basic economic theory underlying international business decisions and the practice followed in real-world situations. The treatment of culture, politics, marketing and human resource management in international business is thorough, while the coverage of practical issues in doing business in both developed and developing countries is illuminating. I found the case/scenario approach in presenting the main themes of each chapter as an ingenious way to convey the main messages of the authors. I highly recommend this book for any undergraduate course in international business, as well as for both novice and seasoned entrepreneurs dealing in the global environment. -- Michael G. Papaioannou, Ph. D., Senior Economist, International Capital Markets Department, International Monetary Fund