Information Visualization

Information Visualization

Perception for Design

4th Edition - December 19, 2019

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  • Author: Colin Ware
  • Paperback ISBN: 9780128128756
  • eBook ISBN: 9780128128763

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Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the latest relevant research findings. Content has been updated in areas such as the cognitive neuroscience of maps and navigation, the neuroscience of pattern perception, and the hierarchy of learned patterns. New changes to the book make it easier to apply perceptual lessons to design decisions. In addition, the book offers practical guidelines that can be applied by anyone, including interaction designers and graphic designers of all kinds.

Key Features

  • Includes the latest research findings in visualization and perception
  • Provides a new chapter on designing for perception to help bridge the gap between specific perception-based guidelines and common design decisions
  • Presents over 400 informative, full color illustrations that are key to an understanding of the subject


Upper level undergraduate and graduate students taking data visualization courses in computer science, computer engineering, and physics departments; professionals in user interface/user interaction design; computer graphics research scientists and engineers; data miners; and managers faced with information-intensive challenges

Table of Contents

  • 1. Foundations for an Applied Science of Data Visualization
    2. The Environment, Optics, Resolution, and the Display
    3. Lightness, Brightness, Contrast, and Constancy
    4. Color
    5. Visual Salience and Finding Information
    6. Static and Moving Patterns
    7. Space Perception
    8. Visual Objects and Data Objects
    9. Images, Narrative, and Gestures for Explanation
    10. Interacting with Visualizations
    11. Visual Thinking Processes
    12. Designing for Perception (new)

    Visual Thinking Algorithms
    Visual Queries
    Pathfinding on a Map or Diagram
    Reasoning with a Hybrid of a Visual Display and Mental Imagery
    Design Sketching
    Small Pattern Comparisons in a Large Information Space
    Degree-of-Relevance Highlighting
    Generalized Fisheye Views
    Multidimensional Dynamic Queries with Scatter Plot
    Visual Monitoring Strategies

    A. Changing Primaries
    B. CIE Color Measurement System
    Techniques and Systems
    C. Guidelines

Product details

  • No. of pages: 560
  • Language: English
  • Copyright: © Morgan Kaufmann 2020
  • Published: December 19, 2019
  • Imprint: Morgan Kaufmann
  • Paperback ISBN: 9780128128756
  • eBook ISBN: 9780128128763

About the Author

Colin Ware

Colin Ware is the world’s leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath, Waterloo) and in the psychology of perception (PhD,Toronto). He has published over 160 articles in scientific and technical journals and at leading conferences. Many of these articles relate to the use of color, texture, motion and 3D displays in information visualization. His approach is always to combine theory with practice and his publications range from rigorously scientific contributions to the Journal of Physiology and Vision Research to applications oriented articles in ACM Transactions on Graphics and ACM Transactions on Computer-Human Interaction. Fledermaus, the leading visualization software used in oceanography, originated in software developed by him and his graduate students.

Affiliations and Expertise

Data Visualization Research Lab, University of New Hampshire, Durham, USA

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