From ‘The Dip’ by Seth Godin
Duncan Brown and Nick Hayes
1 Marketing is broken
2 What’s wrong with traditional marketing today?
4 Decision-maker ecosystems
5 How influence works
6 Who are your influencers?
7 Identifying and ranking influencers
8 Who should evaluate the influencers in your market?
9 Marketing to influencers
10 Good, bad and ugly influencers
11 Marketing through influencers
12 Marketing with influencers
13 Evaluating influencer marketing
14 Influencer marketing and word of mouth
15 Social media – the new influence enablers
16 Influencing through social media
17 Influencing consumers
18 Influencers in consumer markets
19 How to structure influencer marketing in your organisation
20 Making influencer marketing work for your company
21 The future of influencer marketing