Description

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.

Key Features

* Focuses on marketing and sales of convention planning * Designed to fit the requirements of a semester schedule * Extensive instructor's and student resource materials provided

Readership

Mid- to upper-level undergraduates in HLT

Table of Contents

The Convention and Meetings Industry: an overview & introduction; The Association Meetings & Convention Market; The Corporate Meetings Market; The Incentive, SMERF & other Markets; Role of Convention Bureaus & other Destination Marketing Organizations; Marketing & Advertising Strategies for each of these Markets; Convention Sales Negotiations & Contracts; Food/Beverage Function Planning; Meeting Room/Convention Planning; Onsite Event Planning Timeline; Servicing the Event; Exhibition & Trade Show Industry Overview; Industry Trends & Forecasts.

Details

No. of pages:
336
Language:
English
Copyright:
© 2007
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780750679022

About the author

Pat Golden-Romero

Affiliations and Expertise

Lecturer, University of Nevada, USA

Reviews

“Pat Romero has put together a wonderful book with all of the basics of convention management. It is the perfect, grass roots tool for anyone entering or considering entering the hospitality or meeting planning industry.” -- Laura C. Bohannon, Certified Meeting Professional