Description

Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates, and:
 
Explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators.
Explains how differentiation and  innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development
Examines the shifting nature of demand, evaluating consumers’ behaviour and relating the principles of customer centricity to the business development function
Is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses,  licensed retail, catering, international  restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development

Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.


 

Key Features

* The first book addressing hospitality product development, which has become increasingly important in the long-term success of hospitality businesses of all sizes * Explains how product innovation can become key to organizational success and provides the reader with the skills to implement their own product development * Written by an expert author team, in-depth global cases are used to contextualise learning and illustrate practical insight

Readership

Undergraduate students years 2-3 on hospitality management, international hospitality management and hospitality studies courses.

Table of Contents

Preface
Acknowledgements
About the Authors

PART I: PRODUCT DEVELOPMENT / ENVIRONMENT

Chapter 1: Why Product Development?
* Learning objectives
* Introduction
* The nature of the hospitality products
* Importance of Product Development
* Managing Product Development
* Key Factors in Product Development
* Summary and conclusions
* Review questions
* Case study
* Glossary of terms used in this Chapter
* References and additional reading

Chapter 2: Hospitality Products
* Learning objectives
* Introduction
* The Hospitality Industry
* Hospitality concept & Sectors
* Environmental analysis
* Summary and conclusions
* Review questions
* Case study
* Glossary of terms used in this Chapter
* References and additional reading

PART II: HOSPITALITY CONSUMER & PRODUCT RELATIONSHIP

Chapter 3: Hospitality product and customer
* Learning objectives
* Introduction
* Customer attraction and Retention
* Customer Behaviour
* Product Development through Customers
* Summary and conclusions
* Review questions
* Case study
* Glossary of terms used in this Chapter
* References and additional reading


PART III: PRODUCT PLANNING AND MANAGEMENT

Chapter 4: Product Planning and Funding
* Learning Objectives
* Introduction
* Funding Sources
* Direct
* Private Sector (e.g. Bank Lending; Venture Capital; Equity)
* Public Sector (e.g. European Commission; Central Government; Local Authorities)
* Voluntary Sector (e.g. Conservation or Educational Trusts)
* Indirect
* Private Sector (e.g. Leasing; Franchises; Sponsorship)
* Public Sector (e.g. Land/Buildings; Infrastructure Provision; Tax Allowances)
* Voluntary Sector
* The Business Plan
* Structure of A Typical Plan
* Summary
* The Business Idea
* Target Market
* People
* Marketing and Advertising Strategy

Details

No. of pages:
312
Language:
English
Copyright:
© 2010
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9781856176095

About the authors