Hidden Persuaders in Cocoa and Chocolate - 1st Edition - ISBN: 9780128154472

Hidden Persuaders in Cocoa and Chocolate

1st Edition

A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals

Paperback ISBN: 9780128154472
Imprint: Woodhead Publishing
Published Date: 1st March 2018
Page Count: 105
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Flavors can be seen as hidden persuaders in the consumer decision making process, so understanding flavors and how consumers are triggered by them is critical in the research and development of new products. Hidden Persuaders of Cocoa and Chocolate provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas, and notes, the book broadens the language for describing chocolate by storytelling about ingredients by relating the tasting experience to "pairing flavors." This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement.

Key Features

  • Provides an overview of the tastes, aromas and notes describing cocoa and chocolate
  • Features scientific explanations of the volatile and non-volatile aspects of each flavor
  • Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors


Academics and industry professionals, especially industrially based R&D cocoa and chocolate specialists. Catering, culinary and food service professionals are part of the target audience

Table of Contents

1. Taste
2. Cocoa
3. Brown
4. Dairy
5. Fruit
6. Botanical
7. Trigeminal effects
8. Atypical


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© Woodhead Publishing 2018
Woodhead Publishing
Paperback ISBN:

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