Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today’s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments.
A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism.
This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
An introduction to the topic, through consideration of the history, origins and scope of this sector and how it fits with today’s international tourism and leisure industry. International case studies to illustrate the nature and scope of the health and wellness tourism product, from hotel spas in Asia, to medical tourism in South Africa to New Age Festivals in New Zealand. Discussion of the motivations and profiles of the wellness tourist and how to target different segments and manage demand.
Third year undergraduates and post graduates on hospitality management, leisure and tourism degrees. Especially electives such as Special Interest Tourism, Niche Tourism, Health/Wellness Tourism, Leisure Operations and Therapeutic Recreation.
Part One: History, Definitions and Scope
Chapter One: Introduction Chapter Two: Historical Overview Chapter Three: Contemporary Definitions Chapter Four: Leisure, Lifestyle and Tourism Chapter Five: Typologies of Health and Wellness Tourism Chapter Six: An International and Regional Analysis
Part Two: Managing and Marketing Health and Wellness Tourism
Chapter Seven: Demand, Motivations and Profiles Chapter Eight: Planning and Development Chapter Nine: Managing Destinations and Sites Chapter Ten: Reaching Customers Chapter Eleven: Product Development Chapter Twelve: Conclusions: The Future of Health and Wellness Tourism
Part Three: Operational and Management Issues in Health and Wellness Tourism Introduction Case One: Heritage of Spa and Health Tourism in Russia(Petroune, I. & Yachina, E.) Case Two: The Health Spa Resort Rogaška Slatine Returned to its Past Glory (Lebe, S.) Case Three: Regeneration of an Historic Spa Town: A Case Study of Spa in Belgium (Smith, M) Case Four: Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique for Beverages? (Joukes, V.) Case Five: The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria, Italy (Ferrari, S.) Case Six: Spa and Rehabilitation Centre in Eastern Finland(Tuohino, A. & Kangas, H.) Case Seven: Sao Pedro do Sul Thermal Centre: between Health and Wellness(Gustavo N.) Case Eight: Healing Hills and Wellness in Luxury (Netherlands) (Castermans-Godfried, I.) Case Nine: Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel (Gelbman, A.) Cas
- No. of pages:
- © Butterworth-Heinemann 2009
- 12th September 2008
- Paperback ISBN:
Senior Lecturer, Cornivus University, Hungary
Tourism academic and consultant, managing director of Xellum Management Consulting, Budapest, Hungary