Part I. Hospitality Marketing Concepts; Marketing Hospitality and Tourism Experiences; Socially Responsible Hospitality and Tourism Marketing; Hospitality Marketing Mix and Service Marketing Principles; Part II. Hospitality Marketing Functions and Strategies; Branding, Brand Equity, and Brand Extensions; Relationship and Loyalty Marketing; Advertising, Public Relations, and Crisis Management; Distribution Channels and E-Commerce; Service quality and Business Performance; Part III. Hospitality Consumer Behavior; Motivations, Attitudes, and Beliefs; Travelers’ Information Search Behavior; Customer satisfaction, Service Failure, and Service Recovery; Experiential Consumptions: Affect – Emotions - Hedonism; Psychology of Pricing: A Review and Suggestions; Part IV. Destination Marketing; Destination Branding and Marketing: The Role of Marketing Organizations; Push-Pull Dynamics in Travel Decisions; Group Decision Making; Part V. Special Topics; Internal Marketing; Strategic Alliances; Research on the Casino Industry.
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.
The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
The Handbooks of Hospitality Management Series is led by Editor-in-Chief, Professor Abraham Pizam.
- Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles
- Essentials of the hospitality marketing mix such as branding, advertising and business performance
- Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing
- Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel
- Special marketing topics such as internal marketing and casino marketing
Undergraduate students, graduate students (both MS and PhD), active researchers, sophisticated industry managers, and graduate course instructors
- No. of pages:
- © Butterworth-Heinemann 2008
- 11th April 2008
- Hardcover ISBN:
Assistant Professor of Hospitality Marketing, Hotel, Restaurant and Institution Management, Iowa State University, USA