Description

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners. The Handbooks of Hospitality Management Series is led by Editor-in-Chief, Professor Abraham Pizam.

Key Features

* Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing

Readership

Undergraduate students, graduate students (both MS and PhD), active researchers, sophisticated industry managers, and graduate course instructors

Details

No. of pages:
576
Language:
English
Copyright:
© 2008
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780080450803
Electronic ISBN:
9780080569437

About the editor

Haemoon Oh

Affiliations and Expertise

Assistant Professor of Hospitality Marketing, Hotel, Restaurant and Institution Management, Iowa State University, USA