Guerrilla UX Research Methods

1st Edition

Thrifty, Fast, and Effective User Experience Research Techniques

Authors:

  • Russ Unger
  • Todd Zaki Warfel
  • Description

    As a UX practitioner, you know the steps to take, the money to spend, and the time to allocate to each research project. But often times your clients don't understand the importance of the research, and the economy can always factor into the budget and timeframe. Where as the perfect UX research project may take months, sometimes you are only given weeks.  The problem: how do you manage a successful, accurate project given all those restrictions?

    Guerrilla Research Methods provides a number of low-cost, powerful, and reliable research methods to help you solve any problem that arises in time- or budget-sensitive projects. It aids in making informed design decisions when projects have time and budget restrictions. It’s written by experienced, highly respected practitioners, Russ Unger, author and editor of Boxes and Arrows, and Todd Zaki Warfel, Principle Design Research at Messagefirst, who provide you with the information you need to make a successful  UX research project, no matter the restriction.

    Key Features

    *Provides you with a number of low-cost, efficient, and reliable user research methods -- grounded in traditional UX methodology -- for projects that are short on money and time

    *Helps determine which method is best for their project, presents valuable how-tos to execute it, and explains how ultimately to incorporate the results into their designs

    *Presents real world success stories, giving you tips on showing clients and managers how these methods provide measurable ROI

    Readership

    UX professionals, developers or engineers involved in Agile, interaction designers, industrial designers, graphic designers, interface designers, managers, market researchers

    Table of Contents

    Chapter 1: Introduction
    Chapter 2: What is Guerrilla Research?
    Chapter 3: Rule #1: Audience and Intent
    Chapter 4: Crowdsourcing: Who Do You Know?
    Chapter 5: Hitting the Streets
    Chapter 6: Rapid Iterative ProtoSketching (RIPS)
    Chapter 7: Design Studio
    Chapter 8: Design the Box
    Chapter 9: Bodystorming
    Chapter 10: Remote Research and Testing
    Chapter 11: A/B Testing
    Chapter 12: Mobile and Gestural Devices
    Chapter 13: Where Do We Go from Here?

    Details

    No. of pages:
    224
    Language:
    English
    Copyright:
    © 2012
    Published:
    Imprint:
    Morgan Kaufmann
    Print ISBN:
    9780123847133
    Electronic ISBN:
    9780123847140

    About the authors

    Russ Unger

    Russ Unger is a User Experience Director for Happy Cog, a web design firm in New York City, Philadelphia and San Francisco. Russ has been working on websites since 1993—when there was only Notepad to code with and Mosaic was the only browser around. That was when his interest in User Experience Design and Information Architecture began to thrive. Since then, he has worked with a variety of companies--from start-ups to everyday household brands--helping them infuse User Experience strategies and tactics into their designs.

    Affiliations and Expertise

    User Experience Director, Happy Cog

    Todd Zaki Warfel

    Todd Zaki Warfel is the founder and Principal Designer at messagefirst, a design consultancy focused on helping companies make products and services that are beautiful, useful and a pleasure to use. Todd also co-founded Nimbly Apps, and lead the design of Reframer, the first collaborative analytics platform for qualitative data. Ask Todd what he does for a living and tell you he’s just a designer. He believes design is a holistic practice, a craft, and like any great artisan, he takes great pride in his craft. Todd has been breaking, designing and crafting systems since 1995. He’s been fortunate enough to design websites, webapps and other systems for clients such as AT&T Wireless, Bankrate, Citi, Comcast, Cornell University, Numara and New York University. An internationally recognized thought leader on research and design, Todd regularly speaks at conferences and teaches workshops around the globe. As a member of the Web Standards Project Education Task Force, Todd has led the efforts for their prototyping curriculum..

    Affiliations and Expertise

    Founder and Principal Designer at messagefirst