Google This!

Google This!

Putting Google and Other Social Media Sites to Work for Your Library

1st Edition - May 18, 2012

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  • Author: Terry Ballard
  • eBook ISBN: 9781780633176
  • Paperback ISBN: 9781843346777

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Description

Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going?

Key Features

  • Provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data
  • Describes the full process for creating a Google Custom Search engine
  • Written by an award winning author who has been an academic systems librarian for 20 years

Readership

Librarians or museum professionals interested in developing a greater web and social media presence for their institution

Table of Contents

  • Dedication

    List of figures

    Acknowledgements

    Foreword

    Preface

    About the author

    Chapter 1: What does the Internet have to do with my library?

    Abstract:

    A personal journey

    A brief history of the Internet

    The World Wide Web

    Librarians and the Internet

    A brief history of Google

    An uneasy relationship

    Conclusion

    Chapter 2: Google Custom Search

    Abstract:

    A new summer project

    How it works

    Other libraries using Custom Search

    Looking to the future

    Conclusion

    Chapter 3: Facebook and Twitter

    Abstract:

    Introduction

    Conclusion

    Chapter 4: Flickr: if it’s good enough for the Library of Congress it’s good enough for your library

    Abstract:

    A history of Flickr

    Case study: Library of Congress

    Case study: the Lester Public Library in Two Rivers, Wisconsin

    How to use Flickr

    Libraries making exemplary use of Flickr

    Conclusion

    Chapter 5: iGoogle and other useful products

    Abstract:

    Google Groups

    Google Mail

    Google Analytics

    iGoogle

    Google Documents

    Google Voice

    StatCounter

    Skype

    GIMP (GNU Image Manipulation Program)

    IMDB (Internet Movie Database)

    LibraryThing

    KaywaQRcode

    Conclusion

    Chapter 6: YouTube: much more than videos of cats playing piano

    Abstract:

    history of YouTube

    A visit to YouTube headquarters

    How to add a video to YouTube

    Adding your own captions

    Other exemplary sites

    Case study: citizen journalism – Queens Library budget cuts

    YouTube as a source for medical information

    Conclusion

    Chapter 7: Google Scholar – just walked down the aisle with WorldCat

    Abstract:

    A history of Google Scholar

    Case study: Google Scholar in an academic setting

    At the Googleplex

    Conclusion

    Chapter 8: Blogger: get your message out where the patrons are

    Abstract:

    A history of Blogger

    A history of WordPress

    A visit with the blog team at Google

    Adding sound

    Case study: a blog success story

    Conclusion

    Chapter 9: Google Maps and Google Earth

    Abstract:

    Introduction

    Geotagging the online collections’ locations

    Google Maps

    At Google’s New York headquarters

    Conclusion

    Chapter 10: Electronic books

    Abstract:

    Genesis

    A university digitization project

    Google Books

    A visit to the Googleplex

    The Internet Archive

    The e-book revolution

    Conclusion

    Chapter 11: Discovery platforms

    Abstract:

    Introduction

    A new offering

    Social tagging

    Conclusion

    Chapter 12: Mobile applications for libraries

    Abstract:

    The mobile universe

    Case study: the Mendik Library of New York Law School

    Library Anywhere

    BiblioCommons

    The mobile market

    Conclusion

    Chapter 13: Where is this all going?

    Abstract:

    Introduction – the information shift

    The end of spin

    Marshall Keys

    What can go wrong?

    The case of MySpace.com

    The look of a digital library

    The next generation of librarians

    Conclusion

    Bibliography

    Index

Product details

  • No. of pages: 218
  • Language: English
  • Copyright: © Chandos Publishing 2012
  • Published: May 18, 2012
  • Imprint: Chandos Publishing
  • eBook ISBN: 9781780633176
  • Paperback ISBN: 9781843346777

About the Author

Terry Ballard

Terry Ballard is the author of two previous books and more than 70 articles in the field of library science, and is the winner of two national writing awards. Since earning his MLS in 1989 from the University of Arizona, he has worked as an academic systems librarian in New York and Connecticut. He is currently adjunct Special Projects Librarian at the College of New Rochelle in Westchester County, New York. He has presented at conferences such as Computers in Libraries, The Third International Conference on the Book in Oxford, and the American Library Association. He is also the author of Google this: Putting Google and other social media sites to work for your library (Chandos, 2012.)

Affiliations and Expertise

New York Law School, USA

Ratings and Reviews

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  • Itai B. Fri Dec 22 2017

    Must read for institutional libraries

    Read this a while back. It includes a lot of crucial information to generate success from the internet for institution libraries. Highly recommended and nicely written.