Global Business

1st Edition

308 tips to take your company worldwide

Authors: Robert H. Scarlett Lawrence E. Koslow, J.D., Ph.D.
Hardcover ISBN: 9780884157533
Imprint: Gulf Professional Publishing
Published Date: 29th June 1999
Page Count: 340


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In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business.

This quick-reference guide organizes an avalanche of information into 308 easily understood concepts that address many important issues, including how to:

  • determine your readiness for global expansion
  • gain upper management commitment to your international plan
  • import under customs laws
  • recognize scams and fraudulent transactions
  • introduce products into new markets
  • select employees for overseas assignments
  • manage international legal affairs
  • improve distributor performance
  • maintain a franchise relationship

Other subjects include tips on how to do business in various countries and how to deal with regulations and guidelines specific to each nation. 'Global Business' is a must-read for understanding the advantages and pitfalls of expanding a business to a worldwide level.


Business professionals/managers involved in strategy.

Table of Contents

Overview; Developing an international plan; Cross-cultural awareness; Economic integration; Importing; Exporting; Transporting goods internationally; Planning international operations; International financial management; International tax planning; Marketing and sales; International human resources; Risk management and corporate security; International legal management; Market entry strategies: global business without leaving home; Market entry strategies: direct marketing from the home country; Market entry strategies: selling through international agents and distributors; International franchising; Technology licensing; Determining what to licence; Managing licensees; Protecting intellectual property; International alliances: non-equality; International alliances: equity; Major issues in forming an IEJV; Establishing direct operations abroad; Acquiring a local company; Relationships with subsidiaries; Family business considerations; Capitalizing on international trends; International negotiations; International ethics.


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© Gulf Professional Publishing 1999
Gulf Professional Publishing
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About the Author

Robert H. Scarlett

Affiliations and Expertise

Robert H. Scarlett has chaired the board of directors for Durex Products in Luck, Wisconsin, for the last 13 years. In that time, he has turned Durex from a $5 million company into a $15 million company, mostly by utilizing international markets. From 1989 to 1994, Scarlett was president of Durex’s international subsidiary. Since 1991, he has also been a member of the president’s council for ACCION International, where he previously worked as a special projects coordinator. Before joining Durex, he was a program manager for the W.K. Kellogg Fellowship in International Development. A past director of both the Minnesota World Trade Association and the Minnesota International Institute, Scarlett is currently working on his master’s degree in international management.

Lawrence E. Koslow, J.D., Ph.D.

Affiliations and Expertise

Lawrence E. Koslow, J.D., Ph.D., is a business person, professor, and attorney with considerable international experience. Since 1994, he has served as chair of the International Business Law Group at Fredrikson & Byron, P.A., in Minneapolis, Minnesota. Before that, he was a principal at Koslow & Associates, a law firm specializing in international business. Koslow currently teaches international business law, as well as other courses, for the master’s degree of international management program and the MBA program at the University of St. Thomas in St. Paul, Minnesota. He is also a past president and former member of the board of directors for World Trade Week. He frequently speaks to groups, such as the American Management Association and The New York Bar Association, about various legal and business topics related to international trade and investment.