Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, ‘open skies’ agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.
Since the publication of the second edition in 1999 major changes have occurred in the industry. The ‘rules of the game’ in air transport are now beginning to change; and it is time to take the story forward. This third edition contains nine new chapters and tackles the following issues amongst others:
- Security: The tragic events of 11 September 2001, followed by the war in Iraq, and the resultant heightened tensions over security and passenger safety.
- Financial instability: the cyclical downturn in economic activity has led some airlines to the verge of bankruptcy. Even some large well-established carriers are not immune from this. How can the industry look to survive?
- Attaining global reach: implications of transborder mergers, open skies agreements and the transatlantic Common Aviation area. Can full globalisation ever be reached?
- Low-cost carriers and e-commerce: as both increase, how much the industry re-structure and deal with issues associated with increased passenger traffic and decreased labour requirements?
- Airport capacity: Air traffic is estimated to grow at a long-term average annual rate of 5 per cent per annum. But many airports in many parts of the world are already reaching their capacity limits. How can this be overcome and are the environmental implications?
Using up to date data and case studies from major international airlines such as United Airlines, British Airways, and Qantas amongst many others, Global Air
- Addresses the critical issues in the development of the airline industry and considers options for airline strategies and government policies
- Updated to reflect recent developments including security issues, no frills airlines, ‘open skies' agreements and the recent downturn in economic activity, and what this means for the future of the industry.
- Facts and theories are interwoven throughout the text
Undergraduate degrees in Tourism and specific elective and core courses (e.g. International Tourism Management, Tourism Destination Management, Tourism Marketing Management, Travel Industry Operations, International Aviation etc). Undergraduate programmes on generic business, transport and economics programmes.
Masters level on Air Transport Management programmes and generic management and transport programmes. Professionals, eg. airline managers, consultants specialising in transport, travel and tourism, government officials concerned with civil aviation and relevant staff in international organisations.
Preface; Introduction; The airline industry; Competition issues; Route networks; Scheduling through hubs; Pricing and predatory behaviour; Mergers and acquisitions; Transnational airlines; Appendix: A classification of airline alliances; Recommendations for further reading; References; Index
- No. of pages:
- © Butterworth-Heinemann 2007
- 14th December 2006
- Paperback ISBN:
"What the author says of the magazine Airline Business applies equally to his book Global Airlines â€“ â€œit is a veritable treasure trove of facts, data and statistics, as well as a source of much well-informed and shrewd commentâ€." John Balfour, Clyde & Co international law firm "Comprehensive, well-informed and up to date, Global Airlines tells you all you need to know about todayâ€™s airline industry and the direction in which it is heading." John Balfour, Clyde & Co international law firm "At a time when the airline industry is undergoing radical restructuring, Global Airlines is a welcome guide to the current issues and trends in this fascinating and complex industry." John Balfour, Clyde & Co international law firm "A truly global picture of a global business." John Balfour, Clyde & Co international law firm "This book offers an up-to-date and thorough analysis of the major challenges facing airlines today. It is an essential, accessible and stimulating read for practitioners and students alike who are interested in gaining an in-depth understanding of the changing international airline industry." Anne Graham, Senior Lecturer in Air Transport and Tourism at the University of Westminster, UK "This is a wonderful book packed with information and will be, I am sure, the standard source of reference for professionals working in the global airline industry, as well as those formulating policy. Not only does Hanlon provide an up to date compendium, but he also takes care to provide the reader with an understanding of the concepts used to analyse the industry. As such, it will also provide an excellent text for students." David Starkie, Editor, Journal of Transport Economics and Policy