Getting Motivated by Ernest Dichter

Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of the author arranged in such a way that they hang together as psychological chain reactions rather than in a chronological or systematic fashion. This book is organized into 27 chapters with each chapter representing a specific experience that depicts a lesson in life. This book is a valuable resource for sociologists and psychologists. Readers who are seeking motivation in their lives will also find this book useful.

Introduction Chapter 1 A Dish of Lentils Chapter 2 Rue De L'Admiral Mouchet, Paris V (EME) Chapter 3 How I Survived Jail With the Help of a Hungarian Salami Chapter 4 The Sales Pitch Which Saved My Life Chapter 5 I Was Just Lucky, I Guess Chapter 6 How I Almost Lost My Viennese Accent Chapter 7 Insecurity—The Key to Success Chapter 8 Have You Tried Making Love Under Water? Chapter 9 Vacation From Myself Chapter 10 Why Not Live in a Castle? Chapter 11 Don't Flush! Chapter 12 Thank You, Mr. Packard Chapter 13 Sex and Sales Chapter 14 My Presidents: Those Who Did and Those Who Didn't Make It Chapter 15 How I Discovered Today's Caveman Chapter 16 Fear of Embarrassment or Fear of Death Chapter 17 How I Turned My Heart Attack Into Hard Cash Chapter 18 Does a Hard Boiled Egg Have a Soul? Chapter 19 Congratulations, You Are Now a Public Speaker Chapter 20 I Know I Can Afford Cold Cuts, But Still Chapter 21 Suppose I Were as Devilish as Some Think I Am Chapter 22 Column A or Column B? Chapter 23 Stop the Mama Business Chapter 24 Things that Puzzle Me Chapter 25 How Not to Be Afraid When Chopping Down a Tree Chapter 26 It Ain't Necessarily So Chapter 27 Which Way to Happiness, Please? Index About the Author