Getting Motivated by Ernest Dichter
The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask Why?
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Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of the author arranged in such a way that they hang together as psychological chain reactions rather than in a chronological or systematic fashion. This book is organized into 27 chapters with each chapter representing a specific experience that depicts a lesson in life. This book is a valuable resource for sociologists and psychologists. Readers who are seeking motivation in their lives will also find this book useful.
Table of Contents
Introduction
Chapter 1 A Dish of Lentils
Chapter 2 Rue De L'Admiral Mouchet, Paris V (EME)
Chapter 3 How I Survived Jail With the Help of a Hungarian Salami
Chapter 4 The Sales Pitch Which Saved My Life
Chapter 5 I Was Just Lucky, I Guess
Chapter 6 How I Almost Lost My Viennese Accent
Chapter 7 Insecurity—The Key to Success
Chapter 8 Have You Tried Making Love Under Water?
Chapter 9 Vacation From Myself
Chapter 10 Why Not Live in a Castle?
Chapter 11 Don't Flush!
Chapter 12 Thank You, Mr. Packard
Chapter 13 Sex and Sales
Chapter 14 My Presidents: Those Who Did and Those Who Didn't Make It
Chapter 15 How I Discovered Today's Caveman
Chapter 16 Fear of Embarrassment or Fear of Death
Chapter 17 How I Turned My Heart Attack Into Hard Cash
Chapter 18 Does a Hard Boiled Egg Have a Soul?
Chapter 19 Congratulations, You Are Now a Public Speaker
Chapter 20 I Know I Can Afford Cold Cuts, But Still
Chapter 21 Suppose I Were as Devilish as Some Think I Am
Chapter 22 Column A or Column B?
Chapter 23 Stop the Mama Business
Chapter 24 Things that Puzzle Me
Chapter 25 How Not to Be Afraid When Chopping Down a Tree
Chapter 26 It Ain't Necessarily So
Chapter 27 Which Way to Happiness, Please?
Index
About the Author
Product details
- No. of pages: 210
- Language: English
- Copyright: © Pergamon 1979
- Published: January 1, 1979
- Imprint: Pergamon
- eBook ISBN: 9781483188812
About the Author
Ernest Dichter
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