Getting Motivated by Ernest Dichter

Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of the author arranged in such a way that they hang together as psychological chain reactions rather than in a chronological or systematic fashion. This book is organized into 27 chapters with each chapter representing a specific experience that depicts a lesson in life. This book is a valuable resource for sociologists and psychologists. Readers who are seeking motivation in their lives will also find this book useful.

Introduction

Chapter 1 A Dish of Lentils

Chapter 2 Rue De L'Admiral Mouchet, Paris V (EME)

Chapter 3 How I Survived Jail With the Help of a Hungarian Salami

Chapter 4 The Sales Pitch Which Saved My Life

Chapter 5 I Was Just Lucky, I Guess

Chapter 6 How I Almost Lost My Viennese Accent

Chapter 7 Insecurity—The Key to Success

Chapter 8 Have You Tried Making Love Under Water?

Chapter 9 Vacation From Myself

Chapter 10 Why Not Live in a Castle?

Chapter 11 Don't Flush!

Chapter 12 Thank You, Mr. Packard

Chapter 13 Sex and Sales

Chapter 14 My Presidents: Those Who Did and Those Who Didn't Make It

Chapter 15 How I Discovered Today's Caveman

Chapter 16 Fear of Embarrassment or Fear of Death

Chapter 17 How I Turned My Heart Attack Into Hard Cash

Chapter 18 Does a Hard Boiled Egg Have a Soul?

Chapter 19 Congratulations, You Are Now a Public Speaker

Chapter 20 I Know I Can Afford Cold Cuts, But Still

Chapter 21 Suppose I Were as Devilish as Some Think I Am

Chapter 22 Column A or Column B?

Chapter 23 Stop the Mama Business

Chapter 24 Things that Puzzle Me

Chapter 25 How Not to Be Afraid When Chopping Down a Tree

Chapter 26 It Ain't Necessarily So

Chapter 27 Which Way to Happiness, Please?

Index

About the Author