IX. Introduction to gay and lesbian tourism
This chapter will provide an overview of the gay and lesbian tourism market. The chapter will dispel myths of gay consumers and define the gay tourism segment as leisure, group, convention and business. The impact on travel agents, hotels, cruise lines and destinations will be discussed. Most importantly, an argument will be presented that the market is actually two distinct segments: gay men and lesbians.
X. Research: The demographic and economic profile
This section will present the economic and demographic profile of the gay and lesbian travelers by presenting ground-breaking travel research information and analysis from: the Travel Industry of America (limited), Community Marketing, Inc., LPI Media, two Philadelphia studies, in addition to the consumer power of gay and lesbian consumers from Witek-Combs. This chapter will also present the barriers to gathering marketing information on gays and lesbians from traditional research resources including the U.S. Census, Longwoods, D.K. Shifflet, Global Insight, Neilson and Scarboro research firms. Illustrations will include graphs, charts and tables. The author will interview experts in gay tourism research from the previously listed firms.
XI. What makes a destination or travel product gay-friendly?
What does it mean to be gay-friendly? The section will discuss defining the reader’s tourism product. It will ask the reader to candidly assess their gay-friendly hotels, gay festivals and mainstream events. The chapter will also address taking a mainstream travel product and making it gay-friendly. The chapter will discuss the various segments including outdoors, cruises and resorts. The author will interview Meryl Levitz, president and CEO of the Greater Philadelphia Tourism Marketing Corporation and Charlie Rounds, founder of RSVP Cruises. Illustrations: pictures of Women’s Week in