From Science 2.0 to Pharma 3.0

From Science 2.0 to Pharma 3.0

Semantic Search and Social Media in the Pharmaceutical industry and STM Publishing

1st Edition - September 10, 2012

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  • Authors: Hervé Basset, David Stuart, Denise Silber
  • eBook ISBN: 9781780633756

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Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of ‘3.0’ in Pharma and STM publishing.

Key Features

  • Gives a global overview of success and failure in Science 2.0
  • Presents useful stories and lessons learned
  • Gives a clear view of how semantic search is present in science platforms and its potential in STM publishing


Those interested in Science 2.0 and Pharma 3.0., including researchers, information professionals, and managers

Table of Contents

  • List of figures

    List of abbreviations


    About the authors


    Part 1: From Science 2.0 (2000–2010) …


    Chapter 1: The Web 2.0 revolution and the promise of Science 2.0


    The web as a platform: web services, the cloud and the app

    Harnessing collective intelligence

    Data as the ‘next Intel Inside’

    Chapter 2: The state of Science 2.0


    A reluctance to change

    Scepticism about the promise of Science 2.0

    The lack of a supportive environment


    Part 2: … and Pharma 2.0 …


    Chapter 3: Health 2.0 and beyond


    2.0 becomes social media

    Big promises: is there a pot of gold?

    Leading Health 2.0 and social media sites and applications

    Chapter 4: The digital pharma industry


    The pharma industry adopts …

    The pharma industry watches …

    The pharma industry remains cautious: the dark face of SoMe

    Part 3: … to Pharma 3.0 (2010–)


    Chapter 5: The semantic search in life sciences


    Semantic? What’s this?

    What do researchers expect?

    A survey of biomedical semantic interfaces

    The future will be semantic

    The semantic for pharmas

    Chapter 6: Enterprise 2.0 and Web 3.0


    Enterprise 2.0

    MS SharePoint 2010

    And the next revolutions are?


    Chapter 7: The next 3.0


    Science 3.0

    Pharma 3.0

    Big STM 3.0




Product details

  • No. of pages: 286
  • Language: English
  • Copyright: © Chandos Publishing 2012
  • Published: September 10, 2012
  • Imprint: Chandos Publishing
  • eBook ISBN: 9781780633756

About the Authors

Hervé Basset

Hervé Basset is Librarian at a large pharmaceutical company. In parallel, he is an independent consultant and the owner of and regularly gives courses to information professionals and conferences. Hervé's current interest focuses on monitoring technologies and the application of Web 2.0 and Social Media to Science business. Hervé has a Masters degree in Library and Information Science.

Affiliations and Expertise

Science Intelligence, France

David Stuart

David Stuart is a research associate at King's College London, and an honorary research fellow at the University of Wolverhampton where he previously completed his PhD in webometrics. He regularly writes about social media, open science, and the web of data in both academic and professional journals.

Affiliations and Expertise

King's College London, UK

Denise Silber

Denise Silber is a trans-Atlantic eHealth pioneer, based in Paris and founder of the BASIL strategies agency and its well-known Doctors 2.0 TM & You, international healthcare social media conference. Denise applies Social media to the improvement of healthcare, and holds an MBA from Harvard.

Affiliations and Expertise

BASIL Strategies & Doctors 2.0 TM & You, France

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