This book contains all the factual, technical, and resource information anyone would need to successfully market and establish a food manufacturing business. It covers such topics as choosing a food product, developing that product,legal and economic aspects of the food marketing business, successful marketing, advertising, packaging, and food safety. It is a must for the would-be entrepreneur!
Food science extension groups, and entrepreneurs in food processing.
Choosing the Right Product. Developing Your Product. Organizing Your Business. Raising Capital. Manufacturing Strategies. Protecting Yourself and the Consumer. Marketing Your Product. Looking to the Future--Exporting Your Product. Appendix A: The Federal Government. Appendix B: State Government. Appendix C: State Locator Telephone Numbers of Key Federal Offices. Appendix D: Small Business Development Centers. Appendix E: Business Organizations.
- No. of pages:
- © Academic Press 1991
- 24th September 1991
- Academic Press
- eBook ISBN: