Secure CheckoutPersonal information is secured with SSL technology.
Free ShippingFree global shipping
No minimum order.
In the first book to look from a thoroughly practical perspective on the crucial business of profits forecasting, Fred Wellings provides an integrated approach to the theories which underpin the forecasting process. This approach also recognises the limitations faced by the outsider in the real world where both time and hard facts may be in equally short supply. It lays emphasis on the patterns of industrial and corporate behaviour and the forecaster's ability to recognise and anticipate these patterns. The first part of the book covers the industrial background within which the individual companies operate, and part two moves the forecaster on from the industry to the company.
Part 1 The industry: The outsider’s challenge; Long term trends and the growth industry; Playing the cycle. Part 2 The company: Market share; Sources of information; The short term profits forecast; The long term profits forecast.
- No. of pages:
- © Woodhead Publishing 1998
- 24th August 1998
- Woodhead Publishing
- Paperback ISBN:
- eBook ISBN:
former partner, Credit Lyonnais Laing
This book should be read not only by those involved in the preparation of forecasts, but also by those who use them., Graham Fuller, Chairman of the Institute of Investment Management and Research (1995-97)
Elsevier.com visitor survey
We are always looking for ways to improve customer experience on Elsevier.com.
We would like to ask you for a moment of your time to fill in a short questionnaire, at the end of your visit.
If you decide to participate, a new browser tab will open so you can complete the survey after you have completed your visit to this website.
Thanks in advance for your time.