Food Sustainability and the Media in Linking Awareness, Knowledge and Action is the first book to explore the role that media play in raising awareness, spurring action and increasing understanding about food security and global sustainability issues, with climate change playing a prominent role. The complexity and multi-faceted dimension of food and sustainability science has been recognized as a challenge both for media reporting and coverage as well as for public understanding and engagement. It is thus pivotal to analyze the way media frames and communicate food-related and sustainability challenges to foster its role in achieving sustainable development. Building on this challenge, the book addresses means of leveraging both traditional and new media to advance the food and sustainability discourse by linking awareness, knowledge, and action, in line with the 2030 Agenda of the United Nations. Public perceptions are affected by shifts in media coverage and framing, with implications in political polarization on these topics. Media communication can exert a strong influence on environmental and sustainability-related processes, including policy, public awareness and corporate behavior. It is fundamental to understand how we can leverage on different media – from entertainment to news media, spanning "traditional media" such as television, films, books, newspapers, magazines, as well as "new media" including the Internet and social media – to advance the climate change discourse on today’s climate and food-related issues and unlock its potential to provide critical inputs to all actors. To address this, Food Sustainability and the Media in Linking Awareness, Knowledge and Action links sustainability and food security in media communication to address different topics, including the way climate change is framed by the media; key factors of success and failure in NGOs, public and corporate communication, climate change denial and fake news, the role of health communication campaigns in shaping new dietary patterns, the impact of social media and gamification, and others. Ideal for those seeking to understand the impact of today’s communication tools and practices, and their potential for addressing these urgent needs.
Addresses both conceptual and theoretical issues
Presents a diversified set of methodological perspectives, theoretical backgrounds and issues
Provides a conclusion that ties the content together, exploring the role of the media and food sustainability in Europe and the US
Specialists in the field of food security, sustainability and media studies and to private and public actors working in these areas. It is especially suited for adoption in both graduate and postgraduate courses on food security, sustainability, media and communication studies
Table of Contents
Section I The role of media in addressing food security and sustainability in different cultural, social and economic contexts Section II Effects of media framing and priming on individual attitudes and corporate behaviour Section III How public and private bodies, NGOs and corporates approach media to convey message about food security and sustainability
Marta Antonelli is Senior Research Associate at the Euro-Mediterranean Centre on Climate Change and Head of Research at the Barilla Center for Food & Nutrition Foundation. With a background in International Economics and a PhD in Geography, her research interests and publications lie in the field of sustainable food production and consumption, behavioural change, water management and policy. Her professional experiences include positions at City University London, the Swiss Federal Institute of Aquatic Science and Technology (Eawag), the University of Venice IUAV, the University of Rome “Roma Tre”, the University of Siena, Venice International University. She is currently working as Research Manager of the EU-funded Su-Eatable Life project, aimed at promoting food behaviour change to reduce carbon and water footprints in canteens.
Affiliations and Expertise
Senior Research Associate, Euro-Mediterranean Centre on Climate Change, Rome, Italy
Pierangelo Isernia is Jean Monnet professor of Culture in International Relations and of Political Science at the University of Siena, Italy. He is presently the director of the Survey Laboratory of Political and Social Analysis (LAPS). Over the last 15 years he has coordinated several European Projects under the 6th, 7th and Horizon2020 Framework. He has been advisor of the Transatlantic Trend Survey of the German Marshall Fund of the United States over the period 2002-2014. His main research interests are in the field of public opinion and foreign policy, European integration, Transatlantic relations and anti-Americanism. He has published several contributions on these topics in academic journals. He is currently working on the issues related to populism and the effects of media on political attitudes, and on the role of deliberative democracy in fostering support for European integration and political participation in European elections.
Affiliations and Expertise
Department of Social, Political and Cognitive Sciences, University of Siena, Siena, Italy