Food and Wine Festivals and Events Around the World

1st Edition

Development, management and markets

Editors: C. Michael Hall Liz Sharples
Paperback ISBN: 9780750683807
Imprint: Butterworth-Heinemann
Published Date: 10th June 2008
Page Count: 374


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Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. This innovative book recognises the development of food and wine festivals as a part of regional and national tourism strategies and uses international case studies to illustrate practice and contextualise theory.

Bringing together an international contributor team of experts, this is the first book to study this profitable and expanding area of the tourism industry and provides a unique resource for those studying in the fields of tourism, event management and culinary arts.

Key Features

Food Events and Festivals provides UK and international case studies to illustrate and examine strategies for the success of this aspect of the tourism industry. Wine and Drink Festivals considers this topic with particular reference to the role of the tourist, examining the concept around the world. Farmer’s Markets is a fairly new and increasingly popular industry tool, which is explored in more depth in the final section of this book.


Level 2/3 undergraduate and post graduate text for those studying in the fields of tourism, event management, gastronomy/culinary arts, food marketing, rural development and cultural studies

Table of Contents

Context; Food Events, Festivals and Farmers' Markets: An Introduction; Food Events and the Local Food System; A Selective History of Festival and Feast as Mirrors of Landscape and Culture; Conceptualising Festival-based Culinary Tourism in Rural destinations; Case study on Scottish Food Events in promoting Scottish Tourism and Food Barrie; Food and Wine Festivals: Stakeholders, Long term outcomes and Strategies for Success; Ludlow Marches Food Festival. A Niche Tourism product in an English / Welsh Border town; Food and Wine Events in Tasmania; Apple and Cider Festivals around the World; Segmenting Wine Festival Visitors using their personal involvement with Wine; Beer Festivals around the World; Wine Connoisseurs or Curious Tourists? The participants in Wine Festivals; The Authentic Market Experience of Farmers’ Markets; Food Festivals as a Niche Tourism Product in New Brunswick; Japanese Farmers' Markets and Food Events; Case Study - Airey Inlet Farmers' Market; Farmers' Markets as Events for Local Cultural Consumption, The Otago Farmers' Market; The Tale of Three Markets; Food Festival Research Methods and Approaches; Future Issues and Trends: Food Events, Festivals and Farmers’ Markets


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About the Editor

C. Michael Hall

Affiliations and Expertise

Professor of Marketing, University of Canterbury, Christchurch, New Zealand; Docent, Department of Geography, University of Qulu,Finland; and Visiting Professor, Stirling University, Scotland, UK

Liz Sharples

Affiliations and Expertise

Senior Lecturer in Faculty of Organisation and Management, Sheffield Hallam University, UK; Course leader for the Events Management undergraduate programme.