Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
Foreword Contributors Introduction Chapter 1 Media Relations Chapter 2 Investor Relations Professionals and Institutions Private Investors Chapter 3 Annual Reports Chapter 4 Internal Communication Chapter 5 Marketing Financial Services Chapter 6 Regulation of the Financial Services Industry Chapter 7 The Ethical Jungle Chapter 8 Stock Exchange Listings, Mergers and Acquisitions Chapter 9 Crisis Management Chapter 10 International Dimensions Chapter 11 The Role of Corporate Identity in Managing Change Chapter 12 Measuring Opinion Chapter 13 Consultants or In-House: Roles and Relationships Case Studies 1 The Flotation of Welcome 2 A Watershed in Takeover Defense 3 A New Identity for Akzo 4 The Strength of Forte Further Reading Index
- No. of pages:
- © Butterworth-Heinemann 1993
- 18th August 1993
- eBook ISBN: