Financial Public Relations - 1st Edition - ISBN: 9780750608299, 9781483105710

Financial Public Relations

1st Edition

Editors: Pat Bowman Richard Bing
eBook ISBN: 9781483105710
Imprint: Butterworth-Heinemann
Published Date: 18th August 1993
Page Count: 200
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Description

Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

Table of Contents


Foreword

Contributors

Introduction

Chapter 1 Media Relations

Chapter 2 Investor Relations

Professionals and Institutions

Private Investors

Chapter 3 Annual Reports

Chapter 4 Internal Communication

Chapter 5 Marketing Financial Services

Chapter 6 Regulation of the Financial Services Industry

Chapter 7 The Ethical Jungle

Chapter 8 Stock Exchange Listings, Mergers and Acquisitions

Chapter 9 Crisis Management

Chapter 10 International Dimensions

Chapter 11 The Role of Corporate Identity in Managing Change

Chapter 12 Measuring Opinion

Chapter 13 Consultants or In-House: Roles and Relationships

Case Studies

1 The Flotation of Welcome

2 A Watershed in Takeover Defense

3 A New Identity for Akzo

4 The Strength of Forte

Further Reading

Index

Details

No. of pages:
200
Language:
English
Copyright:
© Butterworth-Heinemann 1993
Published:
Imprint:
Butterworth-Heinemann
eBook ISBN:
9781483105710

About the Editor

Pat Bowman

Richard Bing