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Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
Chapter 1 Media Relations
Chapter 2 Investor Relations
Professionals and Institutions
Chapter 3 Annual Reports
Chapter 4 Internal Communication
Chapter 5 Marketing Financial Services
Chapter 6 Regulation of the Financial Services Industry
Chapter 7 The Ethical Jungle
Chapter 8 Stock Exchange Listings, Mergers and Acquisitions
Chapter 9 Crisis Management
Chapter 10 International Dimensions
Chapter 11 The Role of Corporate Identity in Managing Change
Chapter 12 Measuring Opinion
Chapter 13 Consultants or In-House: Roles and Relationships
1 The Flotation of Welcome
2 A Watershed in Takeover Defense
3 A New Identity for Akzo
4 The Strength of Forte
- No. of pages:
- © Butterworth-Heinemann 1993
- 18th August 1993
- eBook ISBN:
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