Financial Public Relations

Financial Public Relations

1st Edition - August 18, 1993

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  • Editors: Pat Bowman, Richard Bing
  • eBook ISBN: 9781483105710

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Description

Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

Table of Contents


  • Foreword

    Contributors

    Introduction

    Chapter 1 Media Relations

    Chapter 2 Investor Relations

    Professionals and Institutions

    Private Investors

    Chapter 3 Annual Reports

    Chapter 4 Internal Communication

    Chapter 5 Marketing Financial Services

    Chapter 6 Regulation of the Financial Services Industry

    Chapter 7 The Ethical Jungle

    Chapter 8 Stock Exchange Listings, Mergers and Acquisitions

    Chapter 9 Crisis Management

    Chapter 10 International Dimensions

    Chapter 11 The Role of Corporate Identity in Managing Change

    Chapter 12 Measuring Opinion

    Chapter 13 Consultants or In-House: Roles and Relationships

    Case Studies

    1 The Flotation of Welcome

    2 A Watershed in Takeover Defense

    3 A New Identity for Akzo

    4 The Strength of Forte

    Further Reading

    Index

Product details

  • No. of pages: 200
  • Language: English
  • Copyright: © Butterworth-Heinemann 1993
  • Published: August 18, 1993
  • Imprint: Butterworth-Heinemann
  • eBook ISBN: 9781483105710

About the Editors

Pat Bowman

Richard Bing

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