Festival and Events Management

1st Edition

An International Arts and Culture Perspective

Editors: Ian Yeoman Martin Robertson Jane Ali-Knight Siobhan Drummond Una McMahon-Beattie
Paperback ISBN: 9780750658720
Imprint: Butterworth-Heinemann
Published Date: 17th October 2003
Page Count: 448


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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:

  • Events & cultural environments
  • Managing the arts & leisure experience
  • Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Key Features

  • Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
  • Demonstrates how to manage and market the arts and leisure experience
  • International case studies from Europe, New Zealand, Australia and USA


Upper level hospitality, leisure and tourism students studying events, arts, or recreation management; event/leisure professionals/consultants

Table of Contents

Foreword by Peter Irvine, Director of Unique Events, Edinburgh

Section one - Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson); An overview of events management (Jones, Morgan, Salem); Festivals, events & the destination (Derret);

Section two - Managing the arts, culture and leisure experience: Event design and management (James and Brown); Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie); Service quality and managing your people (Drummond and Anderson); The implications and process of using IT within events organisations (Knox)

Section three - Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop); Marketing information for the events industry (Wood); Merchandising and Retail (Doyle); Festival and events catering operations (Fields, Stansbie); Principles and applications in ticketing and reservations management (Beaven, Laws)

Section four - Policies and strategies of art and leisure event management; Politics, public policy and the destination (Hall, Rusher); Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald); The economics and evaluation of festival and events (Carlsen); A strategic approach for the use of sponsorship in the events industry (Masterman); The behavioural aspects of financial management (Raj); Risk and decision making in event management (Laybourn)

Section five - Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge); Wine tourism events (Novelli); Edinburgh's winter fe


No. of pages:
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Paperback ISBN:

About the Editor

Ian Yeoman

Associate Professor, Victoria University, New Zealand

Affiliations and Expertise

Associate Professor, Victoria University, New Zealand

Martin Robertson

Affiliations and Expertise

School of Hospitality, Tourism and Marketing, Victoria University, Australia

Jane Ali-Knight

Affiliations and Expertise

School of Marketing, Tourism and Language, Napier University

Siobhan Drummond

Affiliations and Expertise

Senior Lecturer in Tourism, University of Paisley, Scotland

Una McMahon-Beattie

Affiliations and Expertise

School of Hospitality, Tourism and Consumer Studies, University of Ulster


"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial." -Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK "Festival and Events Management is an extensive compilation in a rapidly growing academic field of study, and the first explicit purpose of this book is to offer an (academic) understanding of this quickly growing field: the management of festivals and event." Dr. Richard Ek, Department of Service Management, Lund University, Sweden