Eyecare Business - 1st Edition - ISBN: 9780750672382, 9780702038587

Eyecare Business

1st Edition

Marketing and Strategy

Authors: Gary Moss Peter Shaw-McMinn
eBook ISBN: 9780702038587
Paperback ISBN: 9780750672382
Imprint: Butterworth-Heinemann
Published Date: 30th January 2001
Page Count: 340


This exciting new book is the first written especially for eyecare professionals to focus on a business management perspective. As never before, you will be able to take business concepts and apply them to your eyecare practice to increase revenue and enhance patient satisfaction. Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.

Key Features

  • Covers the basics of marketing, finance, strategy development, management, communication, and technology.
  • Self-assessment exams serve as educational tools.
  • Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
  • Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

  • Table of Contents

    Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks


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    © Butterworth-Heinemann 2001
    eBook ISBN:
    Paperback ISBN:

    About the Author

    Gary Moss

    Affiliations and Expertise

    Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MA

    Peter Shaw-McMinn

    Affiliations and Expertise

    Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA