Description

There are approximately 20,000 events management students in the UK alone. Events Management Casebook features twenty-five comprehensive case studies contributed by an international team of academics and practitioners. These cases are to be used by students and lecturers alike to illustrate practical insights, good practice and lessons learnt. A companion text to the core textbook Events Management, this book can also be used to support and events management textbooks. The case studies featured cover a wide range of events including: World Cup Speed Skating, New York Coty Greenwich Halloween parade, Hans Christian Anderson Year and The Toyota City Grad Prix

Key Features

* Each case study is carefully structured with pedagogic features to aid learning and ensure that students are able to reflect on the successes and failures of each case. * A comprehensive case matrix is used to illustrate event type and management function to ensure that all aspects of the industry have been adequately covered. * Instructor website containing additional material to support lectures, seminars and tutorials. This fantastic resource saves lecturers time spent gathering teaching resources.

Readership

Events Management lecturers, faculty members and libraries

Details

No. of pages:
304
Language:
English
Copyright:
© 2015
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9781856178174
Electronic ISBN:
9780080964300

About the editors

Glenn Bowdin

Glenn Bowdin is Head of the UK Centre for Events Management, Leeds Metropolitan University, UK.

Donald Getz

Don Getz is a Professor in the Tourism and Hospitality Management Program, Haskayne School of Business, the University of Calgary. Don is an ongoing Visiting Professor of Events Management at Griffith University in Australia, and also an ongoing Visiting Professor at Sheffield- Hallam University. His ongoing research involves event–related issues (e.g. management, event tourism, events & culture) and special-interest tourism (e.g. wine). Recent books include Event Management & Event Tourism and Explore Wine Tourism: Management, Development, Destinations. He co-founded and is a member of the Editorial Board for Event Management (an international journal).