Section 1: What are Events:
- Setting the context for event experiences
- Overview of organisational processes
This introductory section aims to establish the context within which event experiences take place. It is also the scene setting chapter, discussing(briefly) the event industry, terminology and definitions, market demand. Nearly all existing event based texts tend to provide an internal view of the process of organisation and management which confers upon the reader solid practical approaches. This chapter will also critically review that literature on event management in order to establish a context and platform from which a more meaningful understanding and analysis of the experience of consumers can be drawn. It will consider how event manuals approach the organisation and management of events with reference to the impact and experience of those events. For example the work on event organisation and marketing of Watt, Hoyle,Goldblatt, Sonder and Getz , the programming concepts identified in O’Toole, Allen, Shone, Torkildsen and Rossman will be explored. Practical material will be drawn from, amongst others, the event management section of Wembley Plc, London Borough of Ealing, Leapfrog Corporate Events, Catalyst Event Management, Union Cycliste International , British Cycling Federation.
Section 2 : What is an event experience?
- What are event experiences?
- The dimensions of event experiences
- Interaction between experience and participant
- The flow of experiences
- Providing for experiences This section will introduce and explain what event experiences are and provide a setting for the following sections. It will follow on from Chapter 1 by both explaining the nature and stages of experience and the emergence of the experience industry itself (including the marketing of experie
For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design.
By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event?
Structured in four sections, Events Design and Experience discusses:
- What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation
- What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate.
- Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete.
- Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may beg
- Explores and analyses the event experience of the individual and how this can be ‘controlled' by design.
- Examines the differences between individual and group experiences and how to cater for each one
- Uses case studies to analyse the ‘how' and ‘what' of event experiences such as business conventions, graduation and award ceremonies, Olympic and Commonwealth Games, London Fashion Week, Nike Fun Run and many more.
Levels 3 and above of Events Management degree courses and related options (from 2004 there will be over 70 degree courses in Events in the UK alone. A rapidly growing area). Also Masters students on conversion courses and professionals already in the industry.
- No. of pages:
- © Butterworth-Heinemann 2007
- 20th December 2006
- Paperback ISBN:
Course Tutor & Senior Lecturer, Events Management, Thames Valley University, UK