Processes of globalisation, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies.
Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
Provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy
* Examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful
Eventful Cities: cultural management and urban revitalisation evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
N.B. Cover image credit: "Zinneke Parade 2006 picture by Bram Goots"
- Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
- Provides a unique blend of practical and academic analysis, with a selection of major festivals and cities where ‘the event' has had an important element of development strategy
- Examines the reasons why different stakeholders should collaborate, as well as the reasons why partnerships succeed or fail
Levels 2 & 3: undergrad/postgrad students in event management; cultural management; arts administration; urban studies; cultural studies & tourism/ Practitioners involved in the organisation and management of events: local authority officers; festival managers; development agencies; tourist boards/bodies responsible for cultural and economic regeneration strategies and projects.
Chapter 1: Creating the events platform The introductory chapter deals with the culturisation and festivalisation of the city. Against a background of increasing interurban competition, cities across the globe are searching for new means to project an attractive image to the outside world and to improve the quality of life of existing and future residents. Culture has acquired an increasingly important role in such developments, because it is seen as a source of images, icons and income. This chapter therefore covers wider contexts of urban development and cultural policy, such as:The city as stage – the emergence of the experience economy Processes of festivalisation Processes of creativity Symbolic consumption and the growing importance of image Culture and the creative industries as sources of employment and urban revitalisation
Chapter 2: The event concept Where do cities, policy makers or developers find the inspiration for cultural events? Although the classic definition of a festival is a celebration, the choice of what should be celebrated, where and when is of crucial importance.
The growth of cultural events is examined in the context of urban environments. In particular the importance of supply-related and demand-related factors is examined. Very often, the justification for staging events is found in growing demand or audiences for culture. However, in other instances, the event emerges as a result of vision of one or a group of individuals.
This chapter presents a number of case studies of event concept development, and shows how the role of inspirational figures, political considerations, economic and social factors interact to provide the basic ‘excuse’ for event development.
Chapter 3: Making the dream a reality<BR
- No. of pages:
- © Butterworth-Heinemann 2007
- 23rd April 2010
- Paperback ISBN:
Partner, Tourism Research and Marketing, Spain; Senior Research Fellow, Centre for Leisure, Tourism and Society, University of the West of England, UK Department of Leisure Studies, Tilburg University
Directorate of Culture and Cultural and Natural Heritage, Council of Europe, Strasbourg, France
"All topics are analysed using a number of examples, both from European cities and from other parts of the world. This volume intends to provide guidance for those involved in designing, running, funding, evaluating and studying cities and their events, for those who are interested in the board process both of cultural management and urban revitalisation, as
these relate to events in cities."
"Overall, this is an easy-to-read book that provides a rich set of both theoretical background and industry evidence of the ways to design, run, fund, evaluate and study cities and their events. The book nicely integrates theoretical concepts with practical evidence gathered through a wide spectrum of international cities of different sizes and geographical locations. The book constitutes a useful reading for researchers-academics, undergraduate or graduate students and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism."
Marianna Sigala, Tourismos Journal