Enterprise Planning and Development

1st Edition

small business and enterprise start-up survival and growth

Authors: David Butler
Paperback ISBN: 9780750680646
Imprint: Butterworth-Heinemann
Published Date: 8th June 2006
Page Count: 424


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Enterprise Planning and Development outlines the options and risks involved in setting up a business. It shows how to avoid this failure by focusing on the planning stage and building on this framework as the business develops.

The book contains all the underpinning factual information required to prepare a successful Business Plan for presentation to a bank manager, or an alternative potential source of finance, or for use in an NVQ portfolio. It is in line with the major syllabuses for Business Start-Up, and can be used as a course book for anyone completing a formal NVQ level 3 and 4 qualification in this area, with tips on NVQ structure and assessment.

Enterprise Planning and Development shows how to make the most of business growth and also how to deal with the different types of problems that are encountered along the way. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product and higher numbers of customers.

The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process and the owner’s own abilities to make it all happen

Key Features

  • New topical material on innovation, intellectual property and exit strategies

  • Includes current issues of entrepreneurship such as the relevance of family support, entrepreneurial characteristics, enterprise cultures in organisations.

  • Practical and relevant start-up text that provides the necessary follow-on development material.


Undergraduate or MBA/masters level modules in enterprise and entrepreneurship,
small business management, New Venture Planning, Business Planning, Small Business Enterprise.

Table of Contents

The entrepreneurial ethos and environment; Start up and survival; The importance of planning for start-ups; Structuring the business plan; Developing entrepreneurial skills; Market research and planning; Identifying relevant legeslation; Resource requirements; Recruiting and employing staff; Planning and managing the business finances; Integrating and maintaining quality; Putting the business plan together; Developing strategies for growth; The culture shift; Reviewing the performance of the business; Identifying growth and development options; Additional resource implications of growth; Financial planning for growth; sales and marketing for growth; Innovation and intellectual property; Developing and implementing the growth strategy; Exit Strategies and succession planning.


No. of pages:
© Butterworth-Heinemann 2006
Paperback ISBN:

About the Author

David Butler

David Butler is Head of Management Studies at South Kent College and the course leader for the CMI accredited Owner-Manager and CMI Management NVQ, Certificate and Diploma Programmes. He has fifteen years' experience as an owner-manager, and has been involved in research into the training needs of small businesses. He is an External Verifier with the Chartered Management Institute.

Affiliations and Expertise

Kent Business School University of Kent