Enterprise: Entrepreneurship and Innovation

1st Edition

Concepts, Contexts and Commercialization

Authors: Robin Lowe Sue Marriott
Paperback ISBN: 9780750669207
Imprint: Butterworth-Heinemann
Published Date: 2nd May 2006
Page Count: 472


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Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains:

  • case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in ‘real life’.
  • integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation.
  • an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations.

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows:

  • how to understand and acquire the entrepreneur’s skills, attitudes and knowledge
  • the techniques needed to generate new business and create a new organisation
  • how to become more innovative, self reliant, and opportunistic.
  • the learning and decision-making processes of entrepreneurs

Key Features

Easy to read for concentrated study with illustrations of the practical application of enterprise, innovation and entrepreneurship Covers the range of enterprise topics, concepts, theory and frameworks needed for a core text Encourages readers to think of the opportunities and challenges (but not a ‘how to set up your business' book) Develops skills that will enhance their employability in a world where creativity and innovation is demanded, not only in the private sector but also in the public, voluntary and community sectors.


Undergraduate or MBA/masters level modules in enterprise and entrepreneurship.
As pure subject degrees lose favour, hybrid degrees or degrees that include business topics are gaining in popularity. These typically include enterprise, entrepreneurship and small business management. Students opting for small business management modules in their second year have doubled at SHU.

Table of Contents

Part 1: Concepts; 1 What is enterprise and where do we find it?; 2 What entrepreneurs are like and what they do; 3 Innovation and its management; 4 Learning, decision-making and leadership; Part 2: Contexts; 5 The personal enterprise environment; 6 The enterprise environment and the entrepreneurial response; 7 The social, public and not-for-profit context; 8 Multicultural entrepreneurship; Part 3: Commercialisation; 9 Opportunity identification and solution development; 10 Enterprise planning and risk management; 11 Getting started: creating the organisation, obtaining resources and reaching break even; 12 Enterprise strategies and fast growth


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Paperback ISBN:

About the Author

Robin Lowe

Affiliations and Expertise

Robin Lowe, Principle Lecturer in Marketing, faculty of Organization and Management, Sheffield Hallam University

Sue Marriott

Affiliations and Expertise

Faculty of Organisation and Management, Sheffield Hallam University, UK