Description

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.

Key Features

  • First textbook on e-business aimed at CS/IS students
  • Takes a strategic rather than a technological approach
  • Presents a straightforward analysis of the e-business scene without the jargon and the hype.
  • Readership

    Students on computing and IT undergraduate courses, particuarly those focusing on e-business.Also a useful introduction to the subject for business managers.

    Table of Contents

    Introduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index

    Details

    No. of pages:
    224
    Language:
    English
    Copyright:
    © 2003
    Published:
    Imprint:
    Butterworth-Heinemann
    Print ISBN:
    9780750658959
    Electronic ISBN:
    9780080939773

    About the author

    Geoffrey Sampson

    Affiliations and Expertise

    Department of Informatics, Sussex University, UK