Development and Management of Visitor Attractions

2nd Edition

Authors: Stephen J. Page John Swarbrooke
Paperback ISBN: 9780750651691
Imprint: Butterworth-Heinemann
Published Date: 11th December 2001
Page Count: 432


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Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.

New features/topics include:

  • The Millennium Dome
  • National Lottery funded projects
  • International case studies
  • Updated statistics and examples

The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

Key Features

Completely revised and updated 'One-stop-shop' and reference book on the principles of setting up and managing all types of attractions. New, international case studies


Undergraduate students on tourism courses and those on related courses with tourism options. Professionals involved in managing visitor attractions and those following courses through ILAM.

Table of Contents

Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.


No. of pages:
© Butterworth-Heinemann 2002
Paperback ISBN:

About the Author

Stephen J. Page

Stephen Page is Senior Professor of Sustainable Tourism Management at London Metropolitan Business School. He has worked in the UK, New Zealand, Australia, Ireland and France and has written, edited or contributed to 33 leading books on tourism, a number of which have been sponsored by the tourism sector. He has worked with many private sector and public sector agencies on tourism consultancy in terms of tourism and leisure strategies, feasibility studies, problem-solving including high profile projects such as the Channel Tunnel and Auckland’s Sky Tower in New Zealand. He is also an editor of the top Tourism journal, Tourism Management published by Elsevier and Series Editor of the Elsevier Advances in Tourism Research Series. He is a regular contributor to industry conferences and meetings as a speaker on industry-related topics and has been ranked as one of the top Tourism academics in the UK based on publications in the top three Tourism journals for the 5 year period 2003-2008.

Affiliations and Expertise

Senior Professor, Sustainable Tourism Management, London Metropolitan University

John Swarbrooke

Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

Affiliations and Expertise

Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University, UK


The 'Developement and Management of Visitor Attractions' serves as essential reading for any student or practitioner of visitor attractions ... it is well written, suitably organised and presents a structure upon which teachers of visitor attractions can plan and organise their programs. It is interesting to read, provides a good range of contemporary examples and is clear in its mission. This book still remains the definitive publication of its sort and the catalyst for futher study in this field. Alan Fyall, Journal of Hospitality and Tourism Management, Vol 9, No 2, June 2002.