
Designing with the Mind in Mind
Simple Guide to Understanding User Interface Design Guidelines
Resources
Description
Key Features
- Provides an essential source for user interface design rules and how, when, and why to apply them
- Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others
- Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures
- Completely updated and revised, including additional coverage in such areas as persuasion, cognitive economics and decision making, emotions, trust, habit formation, and speech UIs
Readership
Students and teachers in computer science, graphic design, HCI, and usability; Interface designers and developers, software designers, web designers, web application designers, interaction designers, usability engineers, usability evaluators and development managers
Table of Contents
1. Our Perception is Biased
2. Our Vision is Optimized to See Structure
3. We Seek and Use Visual Structure
4. Our Color Vision is Limited
5. Our Peripheral Vision is Poor
6. Reading is Unnatural
7. Our Attention is Limited; Our Memory is Imperfect
8. Limits on Attention Shape Our Thought and Action
9. Recognition is Easy; Recall is Hard
10. Learning from Experience and Performing Learned Actions are Easy; Problem Solving and Calculation are Hard
11. Many Factors Affect Learning
12. Human Decision-Making is Rarely Rational
13. Our Hand-Eye Coordination Follows Laws
14. We Have Time Requirements
Product details
- No. of pages: 304
- Language: English
- Copyright: © Morgan Kaufmann 2020
- Published: August 14, 2020
- Imprint: Morgan Kaufmann
- Paperback ISBN: 9780128182024
- eBook ISBN: 9780128182031
About the Author
Jeff Johnson

Affiliations and Expertise
Ratings and Reviews
Latest reviews
(Total rating for all reviews)
Ingrit C. Thu Apr 21 2022
Very good!
Very good!