Description

Institutional repositories remain key to data storage on campus, fulfilling the academic needs of various stakeholders. Demystifying the Institutional Repository for Success is a practical guide to creating and sustaining an institutional repository through marketing, partnering, and understanding the academic needs of all stakeholders on campus. This title is divided into seven chapters, covering: traditional scholarly communication and open access publishing; the academic shift towards open access; what the successful institutional repository looks like; institutional repository collaborations and building campus relationships; building internal and external campus institutional repository relationships; the impact and value proposition of institutional repositories; and looking ahead to open access opportunities.

Key Features

  • Presents successful and creative marketing techniques of open access benefits and repositories useful to administrators, faculty, staff, and students
  • Strategic campus and off-campus partnerships for garnering and archiving content, including metadata specialists, off-campus librarians, local/state collaborations, including case studies
  • Specific tools for overall success of users in locating repository research (search engine optimization (SEO), analyzing Google Analytics), and more

Readership

Academic librarians; Library managerial staff; Librarians

Table of Contents

  • Dedication
  • List of figures and tables
    • Figures
    • Tables
  • Preface
  • Introduction
  • Acknowledgements
  • List of abbreviations
  • About the author
  • 1: Transcending traditional scholarly communication to open access publishing: why the change?
    • Abstract
    • Scholarly communication
    • Peer-review
    • Open peer-review
    • Academic libraries experience research cost inflation
    • Technical services: staff opportunities to support open access
    • Evolution of a sustainable open access movement
    • History of open access to research
    • Academic and global open access research success
    • US Government open access and research policy
    • Research Councils UK: OA research policy
    • Global open access research support
    • Summary
  • 2: Academic shift towards open access
    • Abstract
    • An institutional repository is launched
    • Understanding open access benefits
    • Marketing discipline-specific materials to archive in an institutional repository
    • Article research permissions and addendums
    • Additional types of high-value research
    • Talking points that engage the campus: visibility and accessibility tools
    • Faculty
    • Administrators’ IR point of view and documenting academy research
    • Graduate and undergraduate student opportunities to showcase their research
    • Asocial marketing approach to garnering content and populating the IR
    • Social marketing theory
    • Successful marketing strategies and best practices for garnering IR content
    • Summary
  • 3: The successful institutional repository
    • Abstract
    • Institutional repositories’ internal and external success factors
    • Specific factors/features that constitute IR success
    • Insti

Details

No. of pages:
266
Language:
English
Copyright:
© 2014
Published:
Imprint:
Chandos Publishing
eBook ISBN:
9781780633213
Print ISBN:
9781843346739

About the author

Marianne Buehler

Marianne A. Buehler is the Digital Scholarship Administrator and Urban Sustainability Librarian, University of Nevada Las Vegas (UNLV). Prior to UNLV she was the Head of the Publishing and Scholarship Support Center at Rochester Institute of Technology. Marianne has garnered expertise in multiple aspects of scholarly communication for over 12 years, including campus outreach, sustainable processes, managing institutional repositories, open access journal publishing, traditional, open, and self-publishing, and licensing and copyright. She presents and publishes on these topics.

Affiliations and Expertise

University of Nevada, Las Vegas, USA

Reviews

“Institutional repositories remain key to data storage on campus, fulfilling the academic needs of various stakeholders. This book is a practical guide to creating and sustaining an institutional repository through marketing, partnering, and understanding the academic needs of all stakeholders on campus.”--LISTrends.com, July 12, 2014

"...the seven chapters cover considerable ground. The content and scope are broader than the title suggests...Extensive references are provided, contributing to the value of this book as a rich resource for anyone working with institutional repositories."--Australian Library Journal,Vol 63, No 4