Data Warehousing

1st Edition

Using the Wal-Mart Model

Authors: Paul Westerman
Paperback ISBN: 9781558606845
eBook ISBN: 9780080503721
Imprint: Morgan Kaufmann
Published Date: 18th August 2000
Page Count: 297
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Table of Contents

FOREWORD

ACKNOWLEDGMENTS

CHAPTER 1 - WHAT IS DATA WAREHOUSING?

EVOLUTION LEADING UP TO THE DATA WAREHOUSE

Executive Information Systems

Direct SQL Access

Data Warehouse

Data Mart

Enterprise Data Warehouse

Operational Data Store

Data Warehouse is a Tool

APPLYING THE DATA WAREHOUSE CONCEPT

BEYOND ENTERPRISE DATA WAREHOUSE

CHAPTER 2 - PROJECT PLANNING

BEFORE YOU START

Clear Focus on the Business

Business Sponsorship

Long-Term Vision

Short-Term Plan

Assigning a Responsible Leader

Effective Communications

Providing Something New

Partnership Planning

PLANNING FOR THE PROJECT LIFE CYCLE

Analytical Phase

Gathering and documenting the business requirements Logical Design of the Database and Processes Determine the Source of the Data Determine Technical Readiness Select Tools Create an Implementation Timeline and Resources Required

Construction Phase

Post-Production

CHAPTER 3 - BUSINESS EXPLORATION

THE BUSI


Description

At 70 terabytes and growing, Wal-Mart's data warehouse is still the world's largest, most ambitious, and arguably most successful commercial database. Written by one of the key figures in its design and construction, Data Warehousing: Using the Wal-Mart Model gives you an insider's view of this enormous project. Continuously drawing from this example, the author teaches you the general principles and specific techniques you need to understand to be a valuable part of your organization's own data warehouse project, however large or small. You'll emerge with a practical understanding of both the business and technical aspects of building a data warehouse for storing and accessing data in a strategically useful way.

What further sets this book apart is its focus on the informational needs of retail companies-including both market and organizational issues that affect the data's collection and use. If retail is your field, this book will prove especially valuable as you develop and implement your company's ideal data warehouse solution.

Key Features

  • Written by a member of the team of four engineers who designed and built the Wal-Mart Data Warehouse database, a team whose database design was recognized internally in 1991 by Wal-Mart with the company's Team Innovational Technical award.
  • Provides essential information for project managers, consultants, data warehouse managers, and data architects.
  • Takes an in-depth look at a wide range of technical issues, including architecture, construction approaches, tool selection, database system selection, and maintenance.
  • Addresses issues specific to retail business: vendors, inventory, sales analysis, geography, article categories, and more.
  • Explains how to determine business requirements at the outset of the project-and how to develop return on investment analyses after the warehouse has been brought online.

Readership

Data warehouse managers, and data architects, consultants, and project Managers.


Details

No. of pages:
297
Language:
English
Copyright:
© Morgan Kaufmann 2001
Published:
Imprint:
Morgan Kaufmann
eBook ISBN:
9780080503721
Paperback ISBN:
9781558606845

About the Authors

Paul Westerman Author

Paul Westerman is a Global Marketing Manager for Compaq Computers, Inc. He began his retail career with Wal-Mart, where he was one of the four people responsible for designing and building the Wal-Mart data warehouse-still the world's largest. Since then, Paul has played a key role in many very large data warehouses projects around the world-in the retail industry, telephone industry, and other areas-and has spoken to audiences around the world about the benefits of applying the data warehouse technology to business. He holds a BS in Computing and Information Sciences from Oklahoma State University.