Data Mining Applications with R - 1st Edition - ISBN: 9780124115118, 9780124115200

Data Mining Applications with R

1st Edition

Authors: Yanchang Zhao Yonghua Cen
eBook ISBN: 9780124115200
Hardcover ISBN: 9780124115118
Imprint: Academic Press
Published Date: 12th December 2013
Page Count: 514
Tax/VAT will be calculated at check-out
File Compatibility per Device

PDF, EPUB, VSB (Vital Source):
PC, Apple Mac, iPhone, iPad, Android mobile devices.

Amazon Kindle eReader.

Institutional Access


Data Mining Applications with R is a great resource for researchers and professionals to understand the wide use of R, a free software environment for statistical computing and graphics, in solving different problems in industry. R is widely used in leveraging data mining techniques across many different industries, including government, finance, insurance, medicine, scientific research and more. This book presents 15 different real-world case studies illustrating various techniques in rapidly growing areas. It is an ideal companion for data mining researchers in academia and industry looking for ways to turn this versatile software into a powerful analytic tool.


R code, Data and color figures for the book are provided at the website.

Key Features

  • Helps data miners to learn to use R in their specific area of work and see how R can apply in different industries
  • Presents various case studies in real-world applications, which will help readers to apply the techniques in their work
  • Provides code examples and sample data for readers to easily learn the techniques by running the code by themselves


Researchers in academia and industry working in the field of data mining, postgraduate students who are interested in data mining, as well as data miners and analysts from industry. Government agencies, banks, insurance, retail, telecom, medicine and scientific research.

Table of Contents



Objectives and Significance

Target Audience


Review Committee

Additional Reviewers



Chapter 1. Power Grid Data Analysis with R and Hadoop


1.1 Introduction

1.2 A Brief Overview of the Power Grid

1.3 Introduction to MapReduce, Hadoop, and RHIPE

1.4 Power Grid Analytical Approach

1.5 Discussion and Conclusions



Chapter 2. Picturing Bayesian Classifiers: A Visual Data Mining Approach to Parameters Optimization



2.1 Introduction

2.2 Related Works

2.3 Motivations and Requirements

2.4 Probabilistic Framework of NB Classifiers

2.5 Two-Dimensional Visualization System

2.6 A Case Study: Text Classification

2.7 Conclusions


Chapter 3. Discovery of Emergent Issues and Controversies in Anthropology Using Text Mining, Topic Modeling, and Social Network Analysis of Microblog Content


3.1 Introduction

3.2 How Many Messages and How Many Twitter-Users in the Sample?

3.3 Who Is Writing All These Twitter Messages?

3.4 Who Are the Influential Twitter-Users in This Sample?

3.5 What Is the Community Structure of These Twitter-Users?

3.6 What Were Twitter-Users Writing About During the Meeting?

3.7 What Do the Twitter Messages Reveal About the Opinions of Their Authors?

3.8 What Can Be Discovered in the Less Frequently Used Words in the Sample?

3.9 What Are the Topics That Can Be Algorithmically Discovered in This Sample?

3.10 Conclusion


Chapter 4. Text Mining and Network Analysis of Digital Libraries in R


4.1 Introduction

4.2 Dataset Preparation

4.3 Manipulating the Document-Term Matrix

4.4 Clustering Content by Topics Using the LDA

4.5 Using Similarity Between Documents to Explore Document Cohesion

4.6 Social Network Analysis of Authors

4.7 Conclusion


Chapter 5. Recommender Systems in R


5.1 Introduction

5.2 Business Case

5.3 Evaluation

5.4 Collaborative Filtering Methods

5.5 Latent Factor Collaborative Filtering

5.6 Simplified Approach

5.7 Roll Your Own

5.8 Final Thoughts


Chapter 6. Response Modeling in Direct Marketing: A Data Mining-Based Approach for Target Selection


6.1 Introduction/Background

6.2 Business Problem

6.3 Proposed Response Model

6.4 Modeling Detail

6.5 Prediction Result

6.6 Model Evaluation

6.7 Conclusion


Chapter 7. Caravan Insurance Customer Profile Modeling with R


7.1 Introduction

7.2 Data Description and Initial Exploratory Data Analysis

7.3 Classifier Models of Caravan Insurance Holders

7.4 Discussion of Results and Conclusion

Appendix A Details of the Full Data Set Variables

Appendix B Customer Profile Data-Frequency of Binary Values

Appendix C Proportion of Caravan Insurance Holders vis-à-vis other Customer Profile Variables

Appendix D LR Model Details

Appendix E R Commands for Computation of ROC Curves for Each Model Using Validation Dataset

Appendix F Commands for Cross-Validation Analysis of Classifier Models


Chapter 8. Selecting Best Features for Predicting Bank Loan Default


8.1 Introduction

8.2 Business Problem

8.3 Data Extraction

8.4 Data Exploration and Preparation

8.5 Missing Imputation

8.6 Modeling

8.7 Model Evaluation

8.8 Finding and Model Deployment

8.9 Lessons and Discussions

Appendix Selecting Best Features for Predicting Bank Loan Default


Chapter 9. A Choquet Integral Toolbox and Its Application in Customer Preference Analysis


9.1 Introduction

9.2 Background

9.3 Rfmtool Package

9.4 Case Study

9.5 Conclusions


Chapter 10. A Real-Time Property Value Index Based on Web Data



10.1 Introduction

10.2 Housing Prices and Indices

10.3 A Data Mining Approach

10.4 Real Estate Pricing Models

10.5 Conclusion


Chapter 11. Predicting Seabed Hardness Using Random Forest in R



11.1 Introduction

11.2 Study Region and Data Processing

11.3 Dataset Manipulation and Exploratory Analyses

11.4 Application of RF for Predicting Seabed Hardness

11.5 Model Validation Using rfcv

11.6 Optimal Predictive Model

11.7 Application of the Optimal Predictive Model

11.8 Discussion and Conclusions

Appendix AA Dataset of Seabed Hardness and 15 Predictors

Appendix BA R Function,, Shows the Cross-Validated Prediction Performance of a Predictive Model


Chapter 12. Supervised Classification of Images, Applied to Plankton Samples Using R and Zooimage



12.1 Background

12.2 Challenges

12.3 Data Extraction and Exploration

12.4 Data Preprocessing

12.5 Modeling

12.6 Model Evaluation

12.7 Model Deployment

12.8 Lessons, Discussion, and Conclusions


Chapter 13. Crime Analyses Using R


13.1 Introduction

13.2 Problem Definition

13.3 Data Extraction

13.4 Data Exploration and Preprocessing

13.5 Visualizations

13.6 Modeling

13.7 Model Evaluation

13.8 Discussions and Improvements


Chapter 14. Football Mining with R



14.1 Introduction to the Case Study and Organization of the Analysis

14.2 Background of the Analysis: The Italian Football Championship

14.3 Data Extraction and Exploration

14.4 Data Preprocessing

14.5 Model Development: Building Classifiers

14.6 Model Deployment

14.7 Concluding Remarks


Chapter 15. Analyzing Internet DNS(SEC) Traffic with R for Resolving Platform Optimization


15.1 Introduction

15.2 Data Extraction from PCAP to CSV File

15.3 Data Importation from CSV File to R

15.4 Dimension Reduction Via PCA

15.5 Initial Data Exploration Via Graphs

15.6 Variables Scaling and Samples Selection

15.7 Clustering for Segmenting the FQDN

15.8 Building Routing Table Thanks to Clustering

15.9 Building Routing Table Thanks to Mixed Integer Linear Programming

15.10 Building Routing Table Via a Heuristic

15.11 Final Evaluation

15.12 Conclusion




No. of pages:
© Academic Press 2014
Academic Press
eBook ISBN:
Hardcover ISBN:

About the Author

Yanchang Zhao

A Senior Data Mining Analyst in Australia Government since 2009.

Before joining public sector, he was an Australian Postdoctoral Fellow (Industry) in the Faculty of Engineering & Information Technology at University of Technology, Sydney, Australia. His research interests include clustering, association rules, time series, outlier detection and data mining applications and he has over forty papers published in journals and conference proceedings. He is a member of the IEEE and a member of the Institute of Analytics Professionals of Australia, and served as program committee member for more than thirty international conferences.

Affiliations and Expertise

Senior Data Mining Specialist, Australia

Yonghua Cen


"The book contains a wealth of modern material that should be covered in more depth in statistics courses: for example, missing data, outlier detection, missing imputation, correlation coefficient matrices, principles of model selection, text mining, and decision trees…The book has many hot and recent packages; many are written or have theory based on results developed since 2010.", April 23, 2014
"Zhao and Cen present 15 real-world applications of data mining with the open-source statistics software R. Each application covers the business background, and problems, data extraction and exploitation, data preprocessing, modeling, model evaluation, findings, and model deployment. They involve a diverse set of challenging problems in terms of data size, data type, data mining goals, and the methodologies and tools to carry out the analysis.", February 2014