Description

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.

Key Features

  • Step-by-step guidelines
  • How to instructions
  • Clear, concise information

Readership

Practitioners and students of Library and Information Science

Table of Contents

Why should libraries market themselves? The library as a corporation; Creating a SWOT analysis; Areas to consider in a marketing campaign; Merchandising and branding; Marketing strategy; Poster guidelines; Other tools of communication: News announcements, public relations, newsletters and annual reports; References, further reading and resources.

Details

No. of pages:
134
Language:
English
Copyright:
© 2009
Published:
Imprint:
Chandos Publishing
Print ISBN:
9781843344827
Electronic ISBN:
9781780630021

About the editor

Loreen Phillips

Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.