Description

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.

Key Features

  • Step-by-step guidelines
  • How to instructions
  • Clear, concise information

Readership

Practitioners and students of Library and Information Science

Table of Contents

Why should libraries market themselves? The library as a corporation; Creating a SWOT analysis; Areas to consider in a marketing campaign; Merchandising and branding; Marketing strategy; Poster guidelines; Other tools of communication: News announcements, public relations, newsletters and annual reports; References, further reading and resources.

Details

No. of pages:
134
Language:
English
Copyright:
© 2009
Published:
Imprint:
Chandos Publishing
Electronic ISBN:
9781780630021
Print ISBN:
9781843344834
Print ISBN:
9781843344827

About the author