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Why should libraries market themselves? The library as a corporation; Creating a SWOT analysis; Areas to consider in a marketing campaign; Merchandising and branding; Marketing strategy; Poster guidelines; Other tools of communication: News announcements, public relations, newsletters and annual reports; References, further reading and resources.
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.
- Step-by-step guidelines
- How to instructions
- Clear, concise information
Practitioners and students of Library and Information Science
- No. of pages:
- © Chandos Publishing 2009
- 30th January 2009
- Chandos Publishing
- Hardcover ISBN:
- Paperback ISBN:
- eBook ISBN:
Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.
McDermott Library, USA