1 Introduction to Cruise Operations
Introduction to the book
Elements of cruising
A history of cruising
The image of cruising
The cruise market
2 Maritime issues and legislation
The development of the shipping industry.
Ships and shipping.
Commercial practices and the legal environment.
The role of international maritime organisations for cruise operations.
Cruise ship management and environmental issues.
3 Designing a cruise - itinerary planning.
Planning, forecasting and cruise development
Logistics, positioning and planning.
4 Working onboard
The roles and responsibilities on a cruise ship
The purser and hotel services.
The shipboard culture.
Case study - cultural diversity onboard.
5 Passenger services
Operations and management.
The range of passenger services.
Internal and external factors that influence passenger services.
Customer service systems for cruise lines
Profiles of cruise passengers and specific needs.
6 Managing food and drink operations
An introduction to managing food and drink operations.
Supplies and services.
Food service delivery systems.
Organising people, products, processes, premises and plant.
Passenger/customer demands and operational capabilities.
Control actions for food and drink operations.
Licensing, food safety, health and safety and consumer protection