Creativity and Innovation for Managers

1st Edition

Authors: Brian Clegg
Paperback ISBN: 9780750642552
Imprint: Butterworth-Heinemann
Published Date: 27th April 1999
Page Count: 113


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Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.

By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

It provides;

  • a practical approach to business creativity without the hype;
  • an agenda for making innovation happen in your business
  • a real world view.

Key Features

What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused


Senior managers and MBA students

Table of Contents

Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index


No. of pages:
© Butterworth-Heinemann 1999
Paperback ISBN:

About the Author

Brian Clegg

After 17 years in the corporate world, specialising in finding innovative ways of using computers and information to benefit business, Brian Clegg established himself as a freelance writer and consultant on both creativity and human/computer interface. He has provided consultancy to large and small companies in the financial, travel, pharmaceutical and IT sectors, and is a regular contributor to PC Week, Personal Computer World and the World Wide Web based magazine, VNU/Net. Co-author, with Paul Birch, of Business Creativity, (1995), Imagination Engineering (1996) and Dis-Organization (1998). Author of The Chameleon Manager (1998) for the Butterworth Heinemann New Skills Portfolio.

Affiliations and Expertise

Journalist/creativity consultant


'Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations.' 'This overview will appeal to the senior leaders of both commercial and not-for-profit sectors.' Keith Milmer B.Tech, Ph.D, MBA, Director, 2 Year MBA Ashridge Management College At the end, i found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading. The Journal of the Institute of Public Sector Management