Creating Value

2nd Edition

Successful Business Strategies

Authors: Shiv Mathur Alfred Kenyon
Paperback ISBN: 9780750653633
Imprint: Butterworth-Heinemann
Published Date: 20th September 2001
Page Count: 400


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'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997.

This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

Key Features

Highly-acclaimed first edition, 'Creating Value: Shaping Tomorrow's Business', was winner of the MCA price for best management in 1997. Innovative, customer-led view of strategy that includes new examples and updated material. Controversially plays down the role of the international and global given the revolution in communications including the internet.


Students on MBA courses, Executive Strategy courses and Postgraduate courses; Senior Managers, CEOs, Strategy or Policy Makers

Table of Contents

The framework in a nutshell - Purpose, scope and basics; Fundamentals: the framework and its main building blocks - Objectives: what is business strategy for?; Competitive and corporate strategy: why centred on offerings?; Understanding competitive positioning and strategy - Differentiation creates private not public markets; Differentiation and its dimensions: classification of competitive strategies; Competitive positioning: differentiation and price; Competitive positioning in imperfect markets with dominant sellers; Competitive strategies for profit - Competitive strategy: what makes it profitable?; Competitive strategy: dynamics of positioning; Resources and business strategy - The theory of winning resources; Winning resources for the manager; The 'scissors' process for choosing a winning competitive strategy; Corporate strategy for clusters of offerings - Corporate strategy's task is to build financial value; False and valid tests of corporate strategy; The corporate raider or catalyst; Valuable clusters of offerings: relatedness; How do managers develop successful corporate strategies?; Other implications of the framework - Where in the world to sell and operate; Operating and organizational implications of this framework; Endpiece: business strategy for a new century; Glossary; References; Index.


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About the Author

Shiv Mathur

Shiv S. Mathur MSc, PhD (London Business School) is Emeritus Fellow at Cass Business School, where he was founder director of the Centre for the Study of Financial Institutions. He has held appointments at London Business School and was a visiting professor at Georgetown University. A former corporate planner, he has written several articles on marketing and strategy and is co-author of 'Creating Value: Shaping Tomorrow's Business' (Butterworth-Heinemann, 1997, 2e 2001), which won the Management Consultancies' Association's prize for the best management book of 1997.

Affiliations and Expertise

Emeritus Fellow at Cass Business School.

Alfred Kenyon

Alfred Kenyon: MA Oxon (PPE), Chartered Accountant (FCA) and Fellow of the Association of Corporate Treasurers (FCT). After a career in industrial financial management, he taught MBA students for twelve years at Cass Business School. He published two books on currency risk management with Wiley and Blackwell's and co-authored several articles on strategy with Shiv Mathur, together with 'Creating Value: Shaping Tomorrow's Business' (Butterworth-Heinemann, 1997, 2e 2001), which won the Management Consultancies' Association's prize for the best management book of 1997. He died in 2006.

Affiliations and Expertise

Former Visiting Professor, Cass Business School.


'an innovative, customer-led approach to strategy' David J. Collis, Harvard Business School '..stimulating, insightful, and challenges conventional thinking.' Robert Grant, Professor of Management, Georgetown University, USA 'Rigorous, clear and well-argued'. Patrick Barwise, Professor of Management and Marketing, London Business School.