Description

This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region. Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.

Key Features

- The only textbook that deals with the changing tourism and hospitality issues in China and India. - Theoretical and applied information on hospitality management and tourism development in these emerging markets. - Case studies offer real-life application of theories; exercises and discussion points are included.

Readership

2nd and 3rd year undergraduates in hospitality and tourism; professionals interested in tourism and hospitality business development in China and India

Table of Contents

Foreword by key hospitality and tourism figures from China and India Contents Preface Introduction Part1 The Chinese and Indian Context Chapter one: The economic environment Chapter two: The cultural background Chapter three: Social and demographic perspectives Chapter four: Tourism trends Part2 Hospitality and Tourism Development and Management in China (including Hong Kong and Macau) Chapter five: Hotels and resorts Chapter six: Restaurants, fast food and contract food service Chapter seven: Tourism business Part3 Hospitality and Tourism Development and Management in India Chapter eight: Hotels and resorts Chapter nine: Restaurants, fast food and contract food service Chapter ten Tourism business Conclusions and future developments Case Studies Appendices Index of hospitality and tourism operators Subject index

Details

No. of pages:
216
Language:
English
Copyright:
© 2007
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780750668569
Electronic ISBN:
9780080556178

About the authors

Stephen Ball

Affiliations and Expertise

Reader in Hospitality Management at the Centre for International Hospitality Management, Sheffield Hallam University

Susan Horner

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences.

Affiliations and Expertise

Principal Lecturer in Marketing, Sheffield Hallam University, UK

Kevin Nield

Affiliations and Expertise

Principal Lecturer and International Co-ordinator, Sheffield Hallam University