Consumption and Management

1st Edition

New Discovery and Applications

Authors: Bingxin Wu
Hardcover ISBN: 9781907568077
eBook ISBN: 9781908818072
Imprint: Chandos Publishing
Published Date: 31st October 2011
Page Count: 510
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The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive largest privately owned enterprise with 640 affiliated companies, 13,500 workstations, and 157,000 employees. In the fermentation field of medicine, he has 20 patents, two of which are international patents. These techniques have made some of the Chinese medicines more efficient, safe and non-toxic for the effect of conservation treatment. Therefore, this book has two parts: 1) new discovery of consumption and its significance and 2) application of the theoretical findings in real life management.


Students and academics in Asian studies

Table of Contents

List of figures and tables


About the author

Chapter 1: Introduction

Subject definition

Object of study

Aims of the book

Research methods

Research formula

Theoretical references

Major academic purposes of this book

Academic and practical significance of this book

Chapter 2: The academic status and theoretical constitution of consumption

Section 1 Scientific implications for human consumption

Section 2 The academic status of consumption

Section 3 Classification of human consumption

Section 4 The theoretical framework of consumption

Chapter 3: Classical theories of consumption

Section 1 Consumption theory in Chinese traditional culture

Section 2 Consumption theory in Western economics

Section 3 The consumption theory of Karl Marx

Section 4 The consumption thought of Deng Xiaoping

Chapter 4: Consumption and economic law

Section 1 Law of three important consumptions leading to the circular spiral development of economy

Section 2 Market financial and economic law

Section 3 State intervention in market financial and economic law

Chapter 5: The macro-control system on the consumption market

Section 1 Macro consumption and regulation and management of living consumption-centered macro market under state-led economy

Section 2 Purpose, means, and factors of national macro control of market financial and economic law

Chapter 6: Consumption, the fundamental driving force of economic development

Section 1 On research formula of consumption

Section 2 Consumption creates demand

Section 3 Consumption promotes three major divisions of labor

Section 4 Consumer demand and consumption



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About the Author

Bingxin Wu

Bingxin Wu is the Board Chairman of Sanzhu Group, Beijing Genetic Engineering Research Institute and Beijing Nuozhou Institute of Biology, and the director of Shizhen Institute of Biology. He is also a honorable professor at Shandong University, contract researcher for Shandong Academy of Social Sciences and for Oriental Institute and a honorable professor at the Institute of Micro-ecology of Dalian Medical University. Moreover, he is the executive member of China Association of Industry and Commerce, vice president of Shandong Jinan municipal Association of Industry and Commerce, master workman of Shandong Private Entrepreneurs Union, vice president the Association of Chinese Professionals, and the deputy director of Chinese Private Scientific and Technological Association and of National Private Technology Entrepreneur Association as well as the standing director of China Chinese Medicine Institute. He was awarded the 'China's meritorious figure in developing mart economy' by the China Seminar of Mart Economy and China Mart Economy Newspaper and won the 'Global Diamond Award' by American Association of Sciences. He has published the personal works of Collected Works of Wu Bingxin and more than 20 papers on consumption at home and abroad.

Affiliations and Expertise

Shizhen Institute of Biology, China