Consumption and Management

Consumption and Management

New Discovery and Applications

1st Edition - October 31, 2011

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  • Author: Bingxin Wu
  • eBook ISBN: 9781908818072

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The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive largest privately owned enterprise with 640 affiliated companies, 13,500 workstations, and 157,000 employees. In the fermentation field of medicine, he has 20 patents, two of which are international patents. These techniques have made some of the Chinese medicines more efficient, safe and non-toxic for the effect of conservation treatment. Therefore, this book has two parts: 1) new discovery of consumption and its significance and 2) application of the theoretical findings in real life management.


Students and academics in Asian studies

Table of Contents

  • List of figures and tables


    About the author

    Chapter 1: Introduction

    Subject definition

    Object of study

    Aims of the book

    Research methods

    Research formula

    Theoretical references

    Major academic purposes of this book

    Academic and practical significance of this book

    Chapter 2: The academic status and theoretical constitution of consumption

    Section 1 Scientific implications for human consumption

    Section 2 The academic status of consumption

    Section 3 Classification of human consumption

    Section 4 The theoretical framework of consumption

    Chapter 3: Classical theories of consumption

    Section 1 Consumption theory in Chinese traditional culture

    Section 2 Consumption theory in Western economics

    Section 3 The consumption theory of Karl Marx

    Section 4 The consumption thought of Deng Xiaoping

    Chapter 4: Consumption and economic law

    Section 1 Law of three important consumptions leading to the circular spiral development of economy

    Section 2 Market financial and economic law

    Section 3 State intervention in market financial and economic law

    Chapter 5: The macro-control system on the consumption market

    Section 1 Macro consumption and regulation and management of living consumption-centered macro market under state-led economy

    Section 2 Purpose, means, and factors of national macro control of market financial and economic law

    Chapter 6: Consumption, the fundamental driving force of economic development

    Section 1 On research formula of consumption

    Section 2 Consumption creates demand

    Section 3 Consumption promotes three major divisions of labor

    Section 4 Consumer demand and consumption

    Section 5 Promotion of consumption and production

    Section 6 Consumption promotes scientific research and production competition

    Section 7 Consumption is the fundamental driving force of economic development

    Chapter 7: Consumption, distribution and taxation

    Section 1 Relations between distribution, consumption and superstructure

    Section 2 The contradiction between consumption and consumers

    Section 3 Consumption and distribution

    Section 4 Distribution, consumption, production and production relations

    Section 5 Consumption and scientific research

    Section 6 Consumption and taxation

    Section 7 The relationship between consumption, taxation and scientific research

    Section 8 The relationship between taxation, consumption and production

    Section 9 The relationship between consumption and donation

    Section 10 Scientific and reasonable taxation policies to promote continuous growth of three important consumptions

    Chapter 8: The consumption chain

    Section 1 Consumption and the consumption chain

    Section 2 The macro-consumption chain

    Section 3 The micro-consumption chain

    Section 4 The research consumption chain to change the marketing mode

    Chapter 9: Consumption and surplus value

    Section 1 Recognition and reference of capitalist production and circulation law

    Section 2 Special surplus product value realization law in commodity circulation

    Section 3 Socialist surplus product value accumulation law

    Chapter 10: Consumption and the progress of social civilization

    Section 1 Generation of consumption and society

    Section 2 Generation of slave society and the progress and development of three major consumptions

    Section 3 Generation of production consumption and class

    Section 4 The origin of consumption, family, private ownership, and state

    Section 5 National distribution, and the contradiction between consumers and social harmony

    Section 6 Consumption creates scientific research and science and technology and drives the progress of social civilization

    Chapter 11: Thinking methods and consumption practice

    Section 1 Concept and importance of thinking method

    Section 2 Seven basic thinking methods

    Section 3 Apply materialistic dialectics to discuss consumption law

    Chapter 12: The law of thought and leadership management

    Section 1 The importance of following the law of thought and improving soft management

    Section 2 The law of ideological tendency of thinking activities

    Section 3 Educate people with advanced culture and thought

    Section 4 Three important consumptions and ideological work

    Section 5 The general law of thinking by young people

    Section 6 The law of thought under special conditions

    Section 7 Adhere to the guideline of coaching

    Section 8 Care about people’s living consumption

    Section 9 Moral education

    Section 10 Style construction

    Section 11 Ideological education and strict requirements

    Section 12 Establish an ideological work net

    Section 13 The essence of ideological work

    Section 14 Become skilled in the holistic method

    Section 15 Become skilled in the work method of ‘one key to open one lock’

    Section 16 Emphasize ideological work for intellectuals

    Chapter 13: Leadership management art and method

    Section 1 Study consumption law and improve leadership management art

    Section 2 Learn to apply 38 methods

    Section 3 Talents, career and platform

    Section 4 Matters needing attention for marketing management

    Chapter 14: National macro leadership management

    Section 1 National factors

    Section 2 National systematic and integral management functional factors

    Section 3 The comprehensive national power factor

    Section 4 Macro consumption, and social consumption and wealth distribution management

    Section 5 Living consumption-centered macro-market regulation and control under a state-led economy

    Section 6 Macro consumption and financial management

    Section 7 Social security consumption and management

    Section 8 State security consumption and management

    Section 9 State consumption and management

    Section 10 Consumption and employment

    Section 11 Education, scientific research consumption, and management

    Section 12 Consumption import and export trade management

    Section 13 Social security consumption and management

    Section 14 Consumption and resource allocation management

    Section 15 Consumption and population management

    Chapter 15: Enterprise leadership management

    Section 1 The concept of enterprise

    Section 2 The concept of enterprise leadership management

    Section 3 The philosophy of enterprise leadership management

    Section 4 Consumption, control, and management of enterprise operation planning budget benefits

    Section 5 Reinforce enterprise goals, and develop and initiate non-comprehensive market competition products to improve two enterprise efficiencies

    Section 6 Consumption and enterprise decision management

    Section 7 Consumption and organization management

    Section 8 Consumption and consumption object management

    Section 9 Enterprise object management

    Section 10 Consumption and the management of resource allocation

    Section 11 Consumption and enterprise management mode

    Section 12 Consumption and enterprise regulation and discipline management

    Section 13 Enterprise distribution policy and management

    Section 14 Enterprise strategy, tactics, plan and management

    Section 15 Enterprise consumption and assessment management

    Section 16 Supervision

    Section 17 Safety management

    Section 18 Development of enterprise operation consumption management and team building

    Section 19 Consumption and product quality management

    Section 20 Enterprise management


    Chapter 16: Marketing leadership management

    Section 1 Concept and development of marketing

    Section 2 Large market system service marketing directed at consumer target needs

    Section 3 Analysis of the concept of large market system service marketing directed at consumer target needs

    Section 4 Consumption, marketing management and marketing mode

    Section 5 Marketing management mode

    Section 6 Consumption and marketing culture

    Section 7 Handle nine major relations in the marketing process

    Section 8 Three basic points of marketing and dynamic leadership management

    Section 9 Apply operation research to improve marketing management

    Section 10 Strategies, tactics, guidelines and principles of marketing

    Chapter 17: Family consumption and wealth management

    Section 1 Family living consumption fund income and wealth management

    Section 2 Family living consumption fund source and its relation with production consumption

    Section 3 Total production consumption creates consumption fund and consumption

    Section 4 Family living consumption is at the core of three important consumptions

    Chapter 18: Enterprise leadership management under China’s national conditions

    Section 1 Enterprise management under China’s national conditions

    Section 2 Leadership management development effectiveness

    Section 3 Three forces and leadership management

    Section 4 The political quality of enterprise leaders

    Section 5 Enterprise culture management

    Section 6 China marketing team building outline

    Section 7 Quality of leaders and managers (Sanzhu Company as an example)

    Section 8 The philosophy of professional managers in China

    Section 9 Conclusion



Product details

  • No. of pages: 510
  • Language: English
  • Copyright: © Chandos Publishing 2011
  • Published: October 31, 2011
  • Imprint: Chandos Publishing
  • eBook ISBN: 9781908818072

About the Author

Bingxin Wu

Bingxin Wu is the Board Chairman of Sanzhu Group, Beijing Genetic Engineering Research Institute and Beijing Nuozhou Institute of Biology, and the director of Shizhen Institute of Biology. He is also a honorable professor at Shandong University, contract researcher for Shandong Academy of Social Sciences and for Oriental Institute and a honorable professor at the Institute of Micro-ecology of Dalian Medical University. Moreover, he is the executive member of China Association of Industry and Commerce, vice president of Shandong Jinan municipal Association of Industry and Commerce, master workman of Shandong Private Entrepreneurs Union, vice president the Association of Chinese Professionals, and the deputy director of Chinese Private Scientific and Technological Association and of National Private Technology Entrepreneur Association as well as the standing director of China Chinese Medicine Institute. He was awarded the 'China's meritorious figure in developing mart economy' by the China Seminar of Mart Economy and China Mart Economy Newspaper and won the 'Global Diamond Award' by American Association of Sciences. He has published the personal works of Collected Works of Wu Bingxin and more than 20 papers on consumption at home and abroad.

Affiliations and Expertise

Shizhen Institute of Biology, China

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