About the Author
Part 1 provides the reader with an introduction to sport consumer behaviour followed by a comprehensive understanding of motivation and a discussion of sport marketing activities.
Chapter 1: Introduction to Sport Consumer Behaviour
Chapter 2: Sport Consumer Motivation
Chapter 3: Sport Consumer Decision Making
Chapter 4: Sport Marketing Action
Part 2 provides the reader with a comprehensive understanding of Awareness, Attraction, Attachment, and Allegiance with marketing strategies to promote sport consumption within each stage and concludes with a discussion of perceived constraints that modify or inhibit behaviour.
Chapter 5: Sport Awareness
Chapter 6: Sport Attraction Chapter 7: Sport Attachment
Chapter 8: Sport Allegiance
Chapter 9: Constraints to Sport Consumption
Part 3 provides an “Event Management Checklist: A Functional Guide to Preparation and Success” to help understand marketing actions related to the development, promotion and delivery of a sport event.
1) Administrative Services
2) Facilities and Support Services
3) Special Events and Services